Should I Post My Prices On My Site?

Pric­ing on My Site

Since I start­ed my mar­ket­ing busi­ness in 2009, I post­ed my gen­er­al prices on my web­site. Four years lat­er, I’ve not regret­ted that deci­sion once. 

1. It keeps the tire kick­ers away who are not serious. 
2. It might edu­cate a few oth­ers look­ing to do the same thing I’m doing and how they should charge. Fine with me! 
3. A busi­ness own­er may want to do some research on some­one he is look­ing at hir­ing and see if the quote he/​she received is rea­son­able. You nev­er know if they’ll ask me for a quote too!
4. Or for those who are seri­ous in work­ing with me, they know I have noth­ing to hide. I talk about the cost with prospects right from the begin­ning. Those who know me know that I’m an open book. 

Pric­ing On Your Site

So should you post prices on your site? In most cas­es, I’d say yes: even if the prices are just ideas or approx­i­mate num­bers. For exam­ple, I know it would be hard for a remod­el­er to say, ​“Remod­el­ing a kitchen cost $50,000 – 60,000. When in real­i­ty, a kitchen could cost $100k or more for some home­own­ers and less than $50k for less fea­tures for oth­er home­own­ers. Or one can go to Lowes and do the kitchen as a DIY project for less than $15k. How­ev­er, to build trust and cred­i­bil­i­ty, a remod­el­ing con­trac­tor could give approx­i­mate cost for a ren­o­va­tion project based on cer­tain types of projects using pic­tures and case stud­ies. So if a home­own­er sees a project a con­trac­tor com­plet­ed and loves it, he or she would know it cost $90k+ range. You get the idea. You real­ly have noth­ing to lose by post­ing your prices on your web­site. Your com­peti­tors are not doing it, and who cares if they see your prices any­ways. If you are the com­pa­ny that is not afraid to post your prices, you will be looked at as more trust­wor­thy and hon­est. You also don’t need to be cheap to post the poten­tial cost of ser­vices. Take a look at this blog title from this well known pool com­pa­ny in North­ern Vir­ginia, Riv­er Pools: ​“How Much do Above Ground and Inground Swim­ming Pools Cost? This blog, among oth­ers, has worked very well for this com­pa­ny in gen­er­at­ing leads and new busi­ness (over $1.7 mil­lion on just one post).

Ready to Get Started

The more open and hon­est you can be about your com­pa­ny, your ser­vice, your process, your pric­ing, your team etc the bet­ter chance you will have at clos­ing jobs and avoid the com­pet­i­tive bloody ocean bat­tle over prices. I know some of you con­trac­tors out there have already done this. Let me know how it is work­ing for you in the com­ments below.