Should I Post My Prices On My Site?

Posted by | March 26, 2013 | Marketing Advice | 3 Comments

Pricing on My Site

Since I started my marketing business in 2009, I posted my general prices on my website. Four years later, I’ve not regretted that decision once.

  1. It keeps the tire kickers away who are not serious. 
  2. It might educate a few others looking to do the same thing I’m doing and how they should charge. Fine with me! 
  3. A business owner may want to do some research on someone he is looking at hiring and see if the quote he/she received is reasonable. You never know if they’ll ask me for a quote too!
  4. Or for those who are serious in working with me, they know I have nothing to hide. I talk about the cost with prospects right from the beginning. Those who know me know that I’m an open book. 

Pricing On Your Site

So should you post prices on your site? In most cases, I’d say yes: even if the prices are just ideas or approximate numbers. For example, I know it would be hard for a remodeler to say, “Remodeling a kitchen cost $50,000-60,000. When in reality, a kitchen could cost $100k or more for some homeowners and less than $50k for less features for other homeowners. Or one can go to Lowes and do the kitchen as a DIY project for less than $15k. However, to build trust and credibility, a remodeling contractor could give approximate cost for a renovation project based on certain types of projects using pictures and case studies. So if a homeowner sees a project a contractor completed and loves it, he or she would know it cost $90k+ range. You get the idea.

You really have nothing to lose by posting your prices on your website. Your competitors are not doing it, and who cares if they see your prices anyways. If you are the company that is not afraid to post your prices, you will be looked at as more trustworthy and honest. You also don’t need to be cheap to post the potential cost of services.

Take a look at this blog title from this well known pool company in Northern Virginia, River Pools: “How Much do Above Ground and Inground Swimming Pools Cost? This blog, among others, has worked very well for this company in generating leads and new business (over $1.7 million on just one post).

Ready to Get Started

The more open and honest you can be about your company, your service, your process, your pricing, your team etc the better chance you will have at closing jobs and avoid the competitive bloody ocean battle over prices.

I know some of you contractors out there have already done this. Let me know how it is working for you in the comments below.

About David Chism

David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.

3 Comments

  • It’s working very well for us. In fact we closed one today as a direct result of having our prices listed on our site. We were the only company they called and the interior estimate appointment took maybe 20 minutes including scheduling and receiving a deposit. Then went and met with their neighbors! Transparency is what works.

  • Tom Reber says:

    Totally a fan of posting price ranges. Since we began doing that (on the painting site http://www.jalapenopaintwerx.com) we have helped people decide for themselves if we are the right fit for them. The leads through our site are mostly people prepared to pay our prices, which are usually much higher than our competitors…but, the content on our site and our overall brand shows the value we bring and shows why we cost more.

    Speak to your ideal client and they will find the money to pay you because they want what you have…

  • David says:

    You are right on, Tom! Keep it up! Thanks for the post too. Great talking to you earlier today as usual. Until the next time…

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