Should You Start a Video with Your Logo? No! Here's Why.

Posted by David Chism | Mon, Dec 14, 2020

 Should You Start a Video with Your Logo? No! Here's Why.

You love your logo and brand, as you should. There’s noth­ing wrong with that. 

But, with that said, I have some bad news…

Con­sumers online real­ly couldn’t care less about your logo and/​or cre­ativ­i­ty. So, when it comes to cre­at­ing videos, I have a super sim­ple tip for you. You’ll thank me for it lat­er. I promise. 

Quick Video Cre­ation Tip!

When you edit your com­pa­ny videos to use on social media, don’t wor­ry about cre­at­ing an intro­duc­tion that involves your logo as the first few sec­onds of the video. 

Told you it was a sim­ple tip!

The lat­est report is that you have 5 – 7 sec­onds to cap­ture a consumer’s atten­tion on social media. If you’re reach­ing e a GenZ or Mil­len­ni­al audi­ence, the time might even be 2 – 3 sec­onds [insert your favorite mil­len­ni­al joke here].

What I have seen a lot of con­trac­tors do when cre­at­ing their own videos is to start with a short, ani­mat­ed clip of their logo. Even if it’s short, it’s too long. After 5 sec­onds of some­one watch­ing your ani­mat­ed logo come across the screen, the indi­vid­ual has moved on! 

I’m preach­ing to myself too, guys. I’ve done this a num­ber of times over the years. We live and learn! Times change. Tech­nol­o­gy changes. Trends change. We also need to adapt and change! What worked 2 years ago might not work today. Embrace change, friends!

Easy Solu­tion…

Cap­ture their atten­tion right away and then put your nifty logo at the END of the video. 

If you’re real­ly that proud of your logo, and it’s a must-have, there are ways to do some intros where it can be seen right away. I nor­mal­ly rec­om­mend putting your logo in either the low­er left or right cor­ner of the video. 

Don’t believe me? Want to read a more detailed blog from some­one who agrees with me? Take a look at what Ed Heil of Sto­ry­Teller Com­mu­ni­ca­tions has to say in his blog: Stop! Why Your Video Intro Should NOT Start with a Logo.

Have any oth­er tips you’d like to pass along? Share away! We’re all learn­ing together.

About David Chism

David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.


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