You love your logo and brand, as you should. There’s nothing wrong with that.
But, with that said, I have some bad news…
Consumers online really couldn’t care less about your logo and/or creativity. So, when it comes to creating videos, I have a super simple tip for you. You’ll thank me for it later. I promise.
Quick Video Creation Tip!
When you edit your company videos to use on social media, don’t worry about creating an introduction that involves your logo as the first few seconds of the video.
Told you it was a simple tip!
The latest report is that you have 5-7 seconds to capture a consumer’s attention on social media. If you’re reaching e a GenZ or Millennial audience, the time might even be 2-3 seconds [insert your favorite millennial joke here].
What I have seen a lot of contractors do when creating their own videos is to start with a short, animated clip of their logo. Even if it’s short, it’s too long. After 5 seconds of someone watching your animated logo come across the screen, the individual has moved on!
I’m preaching to myself too, guys. I’ve done this a number of times over the years. We live and learn! Times change. Technology changes. Trends change. We also need to adapt and change! What worked 2 years ago might not work today. Embrace change, friends!
Capture their attention right away and then put your nifty logo at the END of the video.
If you’re really that proud of your logo, and it’s a must-have, there are ways to do some intros where it can be seen right away. I normally recommend putting your logo in either the lower left or right corner of the video.
Don’t believe me? Want to read a more detailed blog from someone who agrees with me? Take a look at what Ed Heil of StoryTeller Communications has to say in his blog: Stop! Why Your Video Intro Should NOT Start with a Logo.
Have any other tips you’d like to pass along? Share away! We’re all learning together.