Should You Use Stock Photos in Your Social Media Marketing? | A David Creation

I recently got off the phone with a new client, and in the course of the call we discussed social media strategy, photos, and video content for his commercial painting company.

He raised an awesome question: “Can’t we just use stock images?”

The idea makes sense! Stock images are abundant, pretty cheap, and can be stunning. Conversely, getting photos from your team can be tough, especially when everyone is busy and focused on just getting through the day.

So, why wouldn’t you make life simpler and go stock?

Steer away from stock images, and here’s why

In today’s world, social media is a tool to not only grow your brand, followers, and generate leads, but also offer a unique window into your company. Prospective buyers and clients will use Facebook, Instagram, LinkedIn, and others to get to know YOU and see if you’re worth trusting.

Authentic team photos, even if they aren’t always stellar, establish trust and confidence. They also show your company’s culture, capabilities, and personality.

Let’s take a look at a real-life example. 

Which of these pictures looks more authentic, inviting, and trustworthy to you?

This (what is even happening here???):

Or, how about this?

social media tips for painters

It’s pretty clear, isn’t it?

What kind of photo and video content should you share?

Here are a few ideas:

  • Team photos 
  • Pictures of meetings
  • Training sessions, validating your industry expertise
  • FUN photos (maybe hold a contest for the best pic of the week from the field, and the winner gets a gift card)
  • Equipment and products that you trust and use (tag the manufacturer too for a possible reshare on social media)
  • Demonstrate techniques
  • Show a behind-the-scenes look at a project

Remember, your content doesn’t have to be flawless or Ron Howard quality. It needs to be authentic, reflect well on you, and be shared with consistency. If you do that, you’ll be leaps and bounds ahead of the competition in no time.

About Adam Zobel

Adam came to us with a background in teaching, writing, and a work history that included serving numerous small businesses (including assisting with content writing and marketing efforts). He was a natural fit, and enjoys connecting with our clients, creating unique content that reflects their culture and voice. We keep him busy! Adam handles blogging, email campaigns, website content creation, copywriting for print and promotional materials, social media, letters, mailers, and more. He also does a dynamo impression of Nicolas Cage, but you didn’t hear that from us. Adam lives in New Hampshire with his wife and two boys. He is also a 1st cousin of David’s wife!

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