I recently got off the phone with a new client, and in the course of the call we discussed social media strategy, photos, and video content for his commercial painting company.
He raised an awesome question: “Can’t we just use stock images?”
The idea makes sense! Stock images are abundant, pretty cheap, and can be stunning. Conversely, getting photos from your team can be tough, especially when everyone is busy and focused on just getting through the day.
So, why wouldn’t you make life simpler and go stock?
Steer away from stock images, and here’s why
In today’s world, social media is a tool to not only grow your brand, followers, and generate leads, but also offer a unique window into your company. Prospective buyers and clients will use Facebook, Instagram, LinkedIn, and others to get to know YOU and see if you’re worth trusting.
Authentic team photos, even if they aren’t always stellar, establish trust and confidence. They also show your company’s culture, capabilities, and personality.
Let’s take a look at a real-life example.
Which of these pictures looks more authentic, inviting, and trustworthy to you?
This (what is even happening here???):
Or, how about this?
It’s pretty clear, isn’t it?
What kind of photo and video content should you share?
Here are a few ideas:
- Team photos
- Pictures of meetings
- Training sessions, validating your industry expertise
- FUN photos (maybe hold a contest for the best pic of the week from the field, and the winner gets a gift card)
- Equipment and products that you trust and use (tag the manufacturer too for a possible reshare on social media)
- Demonstrate techniques
- Show a behind-the-scenes look at a project
Remember, your content doesn’t have to be flawless or Ron Howard quality. It needs to be authentic, reflect well on you, and be shared with consistency. If you do that, you’ll be leaps and bounds ahead of the competition in no time.