Branding | A David Creation

Branding Report on Amazon Part 2

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Now I get to tell you in this short blog some of the insights of the Amazon.com Brand! Below are some of the things I’ve heard, and you are all right on!

When People Think of Amazon.com These Are The Things That Come To Mind:

  • Free Shipping
  • Amazon is the biggest rainforest in the world: therefore, Amazon.com wants to (or is) the biggest online shopping company
  • They have everything from A to Z (notice the swoosh starting at “A” and pointing to “Z”
  • The “.com” means it is online
  • The swoosh represents a “Smile” | Customers experience dealing with Amazon.com
  • Amazon.com is easy to use, easy to navigate and is just an all around good shopping experience

What do people think when they see or hear your brand name? What makes you different?

A great book to help you understand branding better is “What Is Your BQ” by Sandra Sellani (She is a gifted speaker too!)

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