connecting with a painting prospect

That One Time When Researching a Prospect Turned Into a Six-Figure Job

Posted by | Marketing Advice | No Comments

While working for my dad’s painting company in San Diego (many, many years ago), I once received an estimate request from a prospect through our website, and noticed that he had an unusual first name. I also noticed that he sent the request through his Blackberry, so I knew he was reasonably tech-savvy.

So, I did what any curious guy would do: I Googled him. And, it turned out he was the former CEO of several large, recognizable companies.
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