contractor marketing

Embracing Uncertainty

Posted by | Marketing Advice | No Comments

By mid-March, many of my customers were having record leads and sales coming out of the gloomy winter months. Things were looking up. I had just gotten through months of planning and setting the strategies for my customers and was looking forward to a smooth spring season with lots of leads! 

A week prior, I had just returned from New York City visiting A.G. Williams Painting, then spending a little time in Central Park. People asked me if I was concerned about the COVID-19 virus, especially after the risky NYC visit. In all honesty, I wasn’t concerned at all. 

The thought of a crisis hadn’t entered my mind. 

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What Role Should Print Material Play in Your Marketing?

Posted by | Marketing, Marketing Advice, Small Biz Talk | No Comments

There’s no doubt about it. We live in a digital world, with digital media pressing in all around us.

Marketing strategies are rapidly changing too, accommodating and keeping up with the times. 25 years ago, an ad in the yellow pages was a valuable tool, while today we’re on social media, uploading photos, videos, blogs, and more.

So, is print dead, or should it have a place in your marketing toolkit?

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