how to videos

Are Videos for Your Company Important?

Posted by | Marketing Commentary, Small Business Solutions | No Comments

Since this blog is about contractor videos, I thought I better practice what I preach! So take a few minutes and watch my informal video blog on the importance of contractors having a video.

Contractor Video Blog

Also, in the video I mention the awesome example of River Pools & Spas latest video, “Can A FIberglass Pool Be Completely Installed in One Day Video. Watch this video next.

Promote Your Company with How To Videos

Posted by | Marketing Advice, The Obvious | No Comments

I’ve been on the soap box for months now telling my contractor clients to start recording, producing and publishing/sharing videos NOW. Videos online are also called “video blogging.” Why? Because videos can be optimized for search engines, just like a blog. The videos don’t have to be a hollywood production either. All you need is a good high quality Flip Cam, Smartphone or HD Camcorder, editing software such as iMovie or MovieMaker and a YouTube account to get started. YouTube is free and owned by Google, so it is a great place to begin. Once you start seeing some fruit from your labors, you can upgrade to some of the more powerful video hosting sites: Viddler, Squidoo and Vimeo to name a few.

What Kind of Videos Should I Be Producing?

You can produce many types of videos. To start things off, publish a few how to videos and a few before and after videos of jobs you are doing. Keep them short 1-3 minutes as visitors get bored after 3 minutes. The only way you can get away with a longer video is if you are doing more of a “Webcast” educating folks live. Oh and don’t be afraid of How To Videos. If you have not figured it out by now, the web is public, very public. If you post something online, your competitors might see it. You just have to be the leader, the company people look to as the experts in remodeling, painting, HVAC, and so on. Post those How To Videos: the more the better! Also, consumers like them. You might get a few people looking to do things themselves, but many consumers use the web to research and educate themselves so they don’t look like an idiot when they talk to a contractor. Think about it, how many times have you been in a prospects home discussing their kitchen remodel or paint colors and the homeowner seems to know a lot about the latest products, appliances or paint brands? The web is making people appear smarter. So give them what they want. You’ll become their education source. Your goal is that they will bookmark your website, Youtube Channel and/or share with their friends.

One final piece of advice about videos: make sure they are halfway decent and that you are proud of your work. I’ve seen a few videos online recently that were done well but the work was not so hot. Videos can help or hurt your brand, so choose your videos wisely. If you want to learn more about why videos are good for promoting your business and getting leads, read or listen to Crush It! by Gary Vaynerchuk.

A few videos done by BIG companies (there is a reason they are investing in videos…so watch and do likewise)

Customer Feedback by Outback Steakhouse

Product Success Video & Case Study (Toro)

Behind the Scenes Look at Designing a Car (Ford Motor Company)

Fiesta Product Demonstration (Branding to The Right Audience) This one was funny

How To Remove Acoustic Ceilings

No Ugly Doors (Good How Tos)

Invest in Video Productions for Your Website

Posted by | Marketing | No Comments

Before people purchase a product or hire a service company, they typically will do at least two things: 1) View a companies’ testimonials and 2) View their work or images of products. How do people view your current website? Do you have good testimonials and a quality portfolio? What about effective and short video clips?

Videos are growing in popularity do to companies like YouTube and Vimeo.  A YouTube video, for example, actually can help drive traffic to your website. In any case, videos are an effective marketing source. If done correctly, you will see sales increase. If the video content or filming is poor, you will see your “bounce rate” go up (people will leave your site). Video advertising should be look upon as a piece of the marketing pie: websites, proximity mailers, newsletters, customer marketing, video, events, etc. A quality video is worth the investment.

If you commit to doing a video on your website as a service company, I’d suggest filming simple clips of your office staff, your shop, your crew, customer testimonials or even your sales process.

Visit the links below to see how some larger companies use video testimonials to sell their product/service. The clips are short and simple, yet effective. You’ll see two types: testimonials and how to videos.

  1. 37Signals: “What Customers Have to Say” Section
  2. Highrise CRM Tour: Short How To Videos
  3. Apple’s iPad Video: (was on home page) After watching the video ask yourself, “Do I want one?”
  4. Kindle on
  5. Plumbing Company in Boston (good videos: though I would have let people know how long the clips were before clicking on them and slowed it down a tad)
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