marketing for contractors | A David Creation

Oct 09

What Role Should Print Material Play in Your Marketing?

Posted by Adam Zobel | Marketing, Marketing Advice, Small Biz Talk | No Comments

There’s no doubt about it. We live in a digital world, with digital media pressing in all around us.

Marketing strategies are rapidly changing too, accommodating and keeping up with the times. 25 years ago, an ad in the yellow pages was a valuable tool, while today we’re on social media, uploading photos, videos, blogs, and more.

So, is print dead, or should it have a place in your marketing toolkit?

Aug 13

Don’t Let Your Leads Freeze This Winter!

Posted by Adam Zobel | Marketing Advice | No Comments

As a contractor, regardless of whether you’re in the roofing, painting, or remodeling industry, we know you’re always thinking a season or two ahead. And if you aren’t, you really should be.

Right now our clients across the country are prepping for winter, particularly in those areas that are most impacted by inclement weather. While you might assume that’s a problem only for those on the east coast, it really tends to hit our west coast friends too. After all, weeks of rain can halt production, creating similar issues to those facing snow and ice.

Bad weather is bad for business, no matter where you live!

So, what can you do about it?

Jul 24

Let’s Talk Reviews! Can 4 Stars Actually Be Better Than 5?

Posted by David Chism | Marketing, Marketing Advice | No Comments

Before we start unpacking the title of this blog, let’s take a look at a Google Review horror story. And it’s a true story, unfortunately.

Feb 12

Just Writing a Check for Marketing Won’t Grow Your Business

Posted by David Chism | Marketing, Marketing Advice, Small Biz Talk | No Comments

If you pay it, they will come… right?

I’ve seen many contractors over the years write hefty checks to print publications, specialized internet marketing vendors, and even me in the hopes that just by writing the check and stepping back, the leads will come and change their business.
Read More

Jan 07

Should You Use Stock Photos in Your Social Media Marketing?

Posted by Adam Zobel | Marketing, Marketing Advice, Small Biz Talk | No Comments

I recently got off the phone with a new client, and in the course of the call we discussed social media strategy, photos, and video content for his commercial painting company.

He raised an awesome question: “Can’t we just use stock images?”

The idea makes sense! Stock images are abundant, pretty cheap, and can be stunning. Conversely, getting photos from your team can be tough, especially when everyone is busy and focused on just getting through the day.

So, why wouldn’t you make life simpler and go stock?
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Jan 02

My Resolution? Talk Less, Listen More, and Stay Positive!

Posted by David Chism | Marketing Advice, Small Biz Talk | No Comments

While reading the book “Letters to the Church” by Francis Chan over the Christmas holiday season, I was reminded by the author of how easy it is for people (all of us) to be critical. Thanks to the power of digital technology, we can express our opinions more easily today than ever before. Social media in particular makes it a cinch to share a negative review, experience, or opinion for just about all areas of our lives: religion, politics, family, and so forth.

Francis Chan obviously pointed out ways Christians need to really be careful of how they express themselves online and in person.

This is not a book review, but it did make an impact and leave me with this takeaway: be more positive in 2019.
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Aug 01

“Things 3” For Getting Things Done

Posted by David Chism | Marketing Advice | No Comments

Evernote, Remember the Milk, Google Tasks, Apple Reminders…

There are a plethora of productivity apps available on the market. In fact, just about all the big players out there have their own apps to help you get things done and remember the little details of life.

Over the years I have tried dozens of these options, always on the hunt for the ever-elusive “perfect app!”

Well, I have yet to find it.

Apr 18

How Important Is “Seen Around Town” Marketing?

Posted by David Chism | Marketing Advice | No Comments

How Signs and Trucks Can Help Grow a Business

A few years ago, I started working with a painting contractor who got very few leads from his trucks and yard signs. He probably averaged a couple per month at most.

At the time, he had an annual revenue of just under $1.5 million. I believe his lack of Seen Around Town leads were really due to several reasons: his truck lettering and yard signs were hit-and-miss, his crews were not consistently putting up job signs, and his company vehicles had a boring logo that just didn’t stand out. It wasn’t memorable. Read More

Dec 18

Clerical Error Names “Catastrophic Cantaloupe” Paint Color of the Year

Posted by Adam Zobel | Humor, Satire | No Comments

While the world was anticipating that either Sanguine Sage or Tropical Nirvana would take the stage as Color of the Year, a clerical error shoved Catastrophic Cantaloupe into the limelight. The major paint manufacturer behind the error decided to run with it, hoping for the best. Read More

Aug 23

Neighbors Complain When Pops of Color Become Too Loud

Posted by Adam Zobel | Humor | No Comments

Eagle Heights, CT – “I don’t like to complain, but this just got out of control,” declares Betty Carbuncle of Eagle Heights. “There’s a certain way we paint in this neighborhood, and it is not like that.” Read More

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