I’ve seen many contractors over the years write hefty checks to print publications, specialized internet marketing vendors, and even me in the hopes that just by writing the check and stepping back, the leads will come and change their business.
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I recently got off the phone with a new client, and in the course of the call we discussed social media strategy, photos, and video content for his commercial painting company.
He raised an awesome question: “Can’t we just use stock images?”
The idea makes sense! Stock images are abundant, pretty cheap, and can be stunning. Conversely, getting photos from your team can be tough, especially when everyone is busy and focused on just getting through the day.
So, why wouldn’t you make life simpler and go stock?
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While reading the book “Letters to the Church” by Francis Chan over the Christmas holiday season, I was reminded by the author of how easy it is for people (all of us) to be critical. Thanks to the power of digital technology, we can express our opinions more easily today than ever before. Social media in particular makes it a cinch to share a negative review, experience, or opinion for just about all areas of our lives: religion, politics, family, and so forth.
Francis Chan obviously pointed out ways Christians need to really be careful of how they express themselves online and in person.
This is not a book review, but it did make an impact and leave me with this takeaway: be more positive in 2019.
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There are a plethora of productivity apps available on the market. In fact, just about all the big players out there have their own apps to help you get things done and remember the little details of life.
Over the years I have tried dozens of these options, always on the hunt for the ever-elusive “perfect app!”
Well, I have yet to find it.
A few years ago, I started working with a painting contractor who got very few leads from his trucks and yard signs. He probably averaged a couple per month at most.
At the time, he had an annual revenue of just under $1.5 million. I believe his lack of Seen Around Town leads were really due to several reasons: his truck lettering and yard signs were hit-and-miss, his crews were not consistently putting up job signs, and his company vehicles had a boring logo that just didn’t stand out. It wasn’t memorable. Read More
While the world was anticipating that either Sanguine Sage or Tropical Nirvana would take the stage as Color of the Year, a clerical error shoved Catastrophic Cantaloupe into the limelight. The major paint manufacturer behind the error decided to run with it, hoping for the best. Read More
Eagle Heights, CT – “I don’t like to complain, but this just got out of control,” declares Betty Carbuncle of Eagle Heights. “There’s a certain way we paint in this neighborhood, and it is not like that.” Read More
Eagles Port, IN – A haggard Sophia Dunn sits in the open doors of an ambulance, sipping juice while mustering the courage to recount her harrowing experience in Limitless Paint Supply. Read More
After receiving his PhD in Arboreal Habitats from a major online university, 31-year-old Asher Flynn of Douglas, OH, was hired by Finishing Touches Painting Company. Read More
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