marketing for contractors | A David Creation
As I wrap up my 10th year in business, I’ve been thinking quite a bit about the customers I’ve had the pleasure of working alongside as a marketing manager. I also enjoy reviewing their different successes and stories, finding common themes among sometimes very different companies.
While every company may be unique, there are really three universal ways to grow your painting business in 2020, and specifically to grow your leads. I’ll wrap things up below with my best recommendation too, and it may take you a bit by surprise (given the source).Read More
After you wrap up a dental appointment, what happens? Do they ship you out the door and say, “Hope to see you again someday!”?
Nope. They schedule your next appointment faster than you can rinse and spit.Read More
There’s no doubt about it. We live in a digital world, with digital media pressing in all around us.
Marketing strategies are rapidly changing too, accommodating and keeping up with the times. 25 years ago, an ad in the yellow pages was a valuable tool, while today we’re on social media, uploading photos, videos, blogs, and more.
So, is print dead, or should it have a place in your marketing toolkit?Read More
As a contractor, regardless of whether you’re in the roofing, painting, or remodeling industry, we know you’re always thinking a season or two ahead. And if you aren’t, you really should be.
Right now our clients across the country are prepping for winter, particularly in those areas that are most impacted by inclement weather. While you might assume that’s a problem only for those on the east coast, it really tends to hit our west coast friends too. After all, weeks of rain can halt production, creating similar issues to those facing snow and ice.
Bad weather is bad for business, no matter where you live!
So, what can you do about it?
If you pay it, they will come… right?
I’ve seen many contractors over the years write hefty checks to print publications, specialized internet marketing vendors, and even me in the hopes that just by writing the check and stepping back, the leads will come and change their business.
I recently got off the phone with a new client, and in the course of the call we discussed social media strategy, photos, and video content for his commercial painting company.
He raised an awesome question: “Can’t we just use stock images?”
The idea makes sense! Stock images are abundant, pretty cheap, and can be stunning. Conversely, getting photos from your team can be tough, especially when everyone is busy and focused on just getting through the day.
So, why wouldn’t you make life simpler and go stock?
While reading the book “Letters to the Church” by Francis Chan over the Christmas holiday season, I was reminded by the author of how easy it is for people (all of us) to be critical. Thanks to the power of digital technology, we can express our opinions more easily today than ever before. Social media in particular makes it a cinch to share a negative review, experience, or opinion for just about all areas of our lives: religion, politics, family, and so forth.
Francis Chan obviously pointed out ways Christians need to really be careful of how they express themselves online and in person.
This is not a book review, but it did make an impact and leave me with this takeaway: be more positive in 2019.