marketing for painters
Trade shows are a tried-and-true tactic for showcasing what your business can do. There’s also just no substitute for meeting with prospects in person, chatting about their goals, your services, and forging strong connections. You may even be booking appointments right on the spot!
There’s no doubt about it. We live in a digital world, with digital media pressing in all around us.
Marketing strategies are rapidly changing too, accommodating and keeping up with the times. 25 years ago, an ad in the yellow pages was a valuable tool, while today we’re on social media, uploading photos, videos, blogs, and more.
So, is print dead, or should it have a place in your marketing toolkit?Read More
While reading the book “Letters to the Church” by Francis Chan over the Christmas holiday season, I was reminded by the author of how easy it is for people (all of us) to be critical. Thanks to the power of digital technology, we can express our opinions more easily today than ever before. Social media in particular makes it a cinch to share a negative review, experience, or opinion for just about all areas of our lives: religion, politics, family, and so forth.
Francis Chan obviously pointed out ways Christians need to really be careful of how they express themselves online and in person.
This is not a book review, but it did make an impact and leave me with this takeaway: be more positive in 2019.
Well, we’ve hit that time of year…
People are doing more online shopping for gifts, toys, and holiday specials than they are for painting services. Nearly across the board our painting clients are feeling that seasonal dip in leads.
So, what can you do?
Here’s a snapshot of a few successful strategies.
Rose Hill, VA-
Joan Slotch hired Paul the Painter 7 weeks ago to paint four rooms in her Rose Hill home.
“I should’ve known it was too good to be true,” Joan says, referencing Paul’s special offer: Paint 1 Room, Get 3 Free. Looking back, Joan also says that the hand-written business card should have been a red flag, as well as the fact that Paul worked out of his sister’s minivan and seemed to only own one brush.