marketing for painters | A David Creation
While reading the book “Letters to the Church” by Francis Chan over the Christmas holiday season, I was reminded by the author of how easy it is for people (all of us) to be critical. Thanks to the power of digital technology, we can express our opinions more easily today than ever before. Social media in particular makes it a cinch to share a negative review, experience, or opinion for just about all areas of our lives: religion, politics, family, and so forth.
Francis Chan obviously pointed out ways Christians need to really be careful of how they express themselves online and in person.
This is not a book review, but it did make an impact and leave me with this takeaway: be more positive in 2019.
Well, we’ve hit that time of year…
People are doing more online shopping for gifts, toys, and holiday specials than they are for painting services. Nearly across the board our painting clients are feeling that seasonal dip in leads.
So, what can you do?
Here’s a snapshot of a few successful strategies.
Rose Hill, VA-
Joan Slotch hired Paul the Painter 7 weeks ago to paint four rooms in her Rose Hill home.
“I should’ve known it was too good to be true,” Joan says, referencing Paul’s special offer: Paint 1 Room, Get 3 Free. Looking back, Joan also says that the hand-written business card should have been a red flag, as well as the fact that Paul worked out of his sister’s minivan and seemed to only own one brush.