marketing tips for contractors

Use Caution When Sharing Images on Social Media or Your Website

Posted by | Marketing Advice | No Comments

It’s very easy these days to share images you find interesting on social media or your company blog. In fact, it can be a little TOO easy… If you are using images for business purposes, you just need to be especially careful about what you are sharing and make sure you have the proper license.

Unfortunately, I have my own cautionary tale from this past month to share… I hope this helps prevent you from any sort of photo licensing/usage headaches!

 

Read More

That One Time When Researching a Prospect Turned Into a Six-Figure Job

Posted by | Marketing Advice | No Comments

While working for my dad’s painting company in San Diego (many, many years ago), I once received an estimate request from a prospect through our website, and noticed that he had an unusual first name. I also noticed that he sent the request through his Blackberry, so I knew he was reasonably tech-savvy.

So, I did what any curious guy would do: I Googled him. And, it turned out he was the former CEO of several large, recognizable companies.
Read More

How Important Is “Seen Around Town” Marketing?

Posted by | Marketing Advice | No Comments

How Signs and Trucks Can Help Grow a Businesslocal marketing tips for contractors

A few years ago, I started working with a painting contractor who got very few leads from his trucks and yard signs. He probably averaged a couple per month at most.

At the time, he had an annual revenue of just under $1.5 million. I believe his lack of Seen Around Town leads were really due to several reasons: his truck lettering and yard signs were hit-and-miss, his crews were not consistently putting up job signs, and his company vehicles had a boring logo that just didn’t stand out. It wasn’t memorable. Read More

Schedule your free 30 minute marketing call. Contact David Today!