As a business owner, you already know how important messaging is as you try to reach new clients and keep in touch with your existing base.
The strategy you employ has taken on a whole new level of importance in this era of COVID-19. Let’s take a closer look…
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I think the days of using standard, template emails to get reviews from clients are just about over. I say “just about” because I know some of you are using this approach with success, but that success is moderate at best.
In today’s world, most consumers are totally comfortable with hundreds (or even thousands) of emails piled up in their inboxes, and your email asking for a review is just going to disappear in the heap. 80% of the time, it will never be seen or responded to.
So, what are your options?
Read MoreThere is a HUGE labor shortage in the trades! We need to celebrate the trades more effectively, and offer a more diverse workforce as well…
It’s very easy these days to share images you find interesting on social media or your company blog. In fact, it can be a little TOO easy… If you are using images for business purposes, you just need to be especially careful about what you are sharing and make sure you have the proper license.
Unfortunately, I have my own cautionary tale from this past month to share… I hope this helps prevent you from any sort of photo licensing/usage headaches!
While working for my dad’s painting company in San Diego (many, many years ago), I once received an estimate request from a prospect through our website, and noticed that he had an unusual first name. I also noticed that he sent the request through his Blackberry, so I knew he was reasonably tech-savvy.
So, I did what any curious guy would do: I Googled him. And, it turned out he was the former CEO of several large, recognizable companies.
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A few years ago, I started working with a painting contractor who got very few leads from his trucks and yard signs. He probably averaged a couple per month at most.
At the time, he had an annual revenue of just under $1.5 million. I believe his lack of Seen Around Town leads were really due to several reasons: his truck lettering and yard signs were hit-and-miss, his crews were not consistently putting up job signs, and his company vehicles had a boring logo that just didn’t stand out. It wasn’t memorable. Read More
Eagles Port, IN – A haggard Sophia Dunn sits in the open doors of an ambulance, sipping juice while mustering the courage to recount her harrowing experience in Limitless Paint Supply. Read More
