marketing tips for painters | A David Creation

Should You Use Stock Photos in Your Social Media Marketing?

Posted by | Marketing, Marketing Advice, Small Biz Talk | No Comments

I recently got off the phone with a new client, and in the course of the call we discussed social media strategy, photos, and video content for his commercial painting company.

He raised an awesome question: “Can’t we just use stock images?”

The idea makes sense! Stock images are abundant, pretty cheap, and can be stunning. Conversely, getting photos from your team can be tough, especially when everyone is busy and focused on just getting through the day.

So, why wouldn’t you make life simpler and go stock?
Read More

My Resolution? Talk Less, Listen More, and Stay Positive!

Posted by | Marketing Advice, Small Biz Talk | No Comments

While reading the book “Letters to the Church” by Francis Chan over the Christmas holiday season, I was reminded by the author of how easy it is for people (all of us) to be critical. Thanks to the power of digital technology, we can express our opinions more easily today than ever before. Social media in particular makes it a cinch to share a negative review, experience, or opinion for just about all areas of our lives: religion, politics, family, and so forth.

Francis Chan obviously pointed out ways Christians need to really be careful of how they express themselves online and in person.

This is not a book review, but it did make an impact and leave me with this takeaway: be more positive in 2019.
Read More

Use Caution When Sharing Images on Social Media or Your Website

Posted by | Marketing Advice | No Comments

It’s very easy these days to share images you find interesting on social media or your company blog. In fact, it can be a little TOO easy… If you are using images for business purposes, you just need to be especially careful about what you are sharing and make sure you have the proper license.

Unfortunately, I have my own cautionary tale from this past month to share… I hope this helps prevent you from any sort of photo licensing/usage headaches!

 

Read More

That One Time When Researching a Prospect Turned Into a Six-Figure Job

Posted by | Marketing Advice | No Comments

While working for my dad’s painting company in San Diego (many, many years ago), I once received an estimate request from a prospect through our website, and noticed that he had an unusual first name. I also noticed that he sent the request through his Blackberry, so I knew he was reasonably tech-savvy.

So, I did what any curious guy would do: I Googled him. And, it turned out he was the former CEO of several large, recognizable companies.
Read More

Homeowner Pays Painter To Leave Job

Posted by | Humor, Marketing Advice, Satire | No Comments

Rose Hill, VA-

Joan Slotch hired Paul the Painter 7 weeks ago to paint four rooms in her Rose Hill home.funny painting blog

“I should’ve known it was too good to be true,” Joan says, referencing Paul’s special offer: Paint 1 Room, Get 3 Free. Looking back, Joan also says that the hand-written business card should have been a red flag, as well as the fact that Paul worked out of his sister’s minivan and seemed to only own one brush.

Read More

Schedule your free 30 minute marketing call. Contact David Today!