marketing tips for painters

How Can You Get More Commercial Painting Leads?

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We’ve seen this happen quite a bit. 

A painting company starts out with a residential focus, and then begins to look for more commercial leads as their team and capabilities grow. Who could blame you? The revenue is often fantastic, and the stability offered by larger projects is helpful for keeping your team busy (especially if seasonality hits you hard each winter). 

So, how can you attract those new leads?

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How To Grow Your Painting Business without Paying More for Marketing

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As I wrap up my 10th year in business, I’ve been thinking quite a bit about the customers I’ve had the pleasure of working alongside as a marketing manager. I also enjoy reviewing their different successes and stories, finding common themes among sometimes very different companies. 

While every company may be unique, there are really three universal ways to grow your painting business in 2020, and specifically to grow your leads. I’ll wrap things up below with my best recommendation too, and it may take you a bit by surprise (given the source).

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Don’t Let Your Leads Freeze This Winter!

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As a contractor, regardless of whether you’re in the roofing, painting, or remodeling industry, we know you’re always thinking a season or two ahead. And if you aren’t, you really should be. 

Right now our clients across the country are prepping for winter, particularly in those areas that are most impacted by inclement weather. While you might assume that’s a problem only for those on the east coast, it really tends to hit our west coast friends too. After all, weeks of rain can halt production, creating similar issues to those facing snow and ice. 

Bad weather is bad for business, no matter where you live!


So, what can you do about it?

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Should You Use Stock Photos in Your Social Media Marketing?

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I recently got off the phone with a new client, and in the course of the call we discussed social media strategy, photos, and video content for his commercial painting company.

He raised an awesome question: “Can’t we just use stock images?”

The idea makes sense! Stock images are abundant, pretty cheap, and can be stunning. Conversely, getting photos from your team can be tough, especially when everyone is busy and focused on just getting through the day.

So, why wouldn’t you make life simpler and go stock?
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My Resolution? Talk Less, Listen More, and Stay Positive!

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While reading the book “Letters to the Church” by Francis Chan over the Christmas holiday season, I was reminded by the author of how easy it is for people (all of us) to be critical. Thanks to the power of digital technology, we can express our opinions more easily today than ever before. Social media in particular makes it a cinch to share a negative review, experience, or opinion for just about all areas of our lives: religion, politics, family, and so forth.

Francis Chan obviously pointed out ways Christians need to really be careful of how they express themselves online and in person.

This is not a book review, but it did make an impact and leave me with this takeaway: be more positive in 2019.
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Use Caution When Sharing Images on Social Media or Your Website

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It’s very easy these days to share images you find interesting on social media or your company blog. In fact, it can be a little TOO easy… If you are using images for business purposes, you just need to be especially careful about what you are sharing and make sure you have the proper license.

Unfortunately, I have my own cautionary tale from this past month to share… I hope this helps prevent you from any sort of photo licensing/usage headaches!

 

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That One Time When Researching a Prospect Turned Into a Six-Figure Job

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While working for my dad’s painting company in San Diego (many, many years ago), I once received an estimate request from a prospect through our website, and noticed that he had an unusual first name. I also noticed that he sent the request through his Blackberry, so I knew he was reasonably tech-savvy.

So, I did what any curious guy would do: I Googled him. And, it turned out he was the former CEO of several large, recognizable companies.
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