Guest Blogger: Zeke Camusio, founder of The Outsourcing Company
If you think that people don’t use the Internet to find a great painting company, think again. In 2009, over 1.3 million people used Google, LinkedIn, Facebook and Twitter to find a company to paint their houses and offices.
What does this mean to you? It means that if you’re not online, you’re leaving several thousands of dollars on the table. Just to be clear: by “online”, I don’t mean just “having a website”. Who doesn’t have one of those these days, anyway? What I mean is:
- You’re on the first page of Google when people search for “painting company” in your local area.
- You earn the trust of your community through Twitter, Facebook, YouTube and community.
- You have a website created by marketers and web designers (as opposed to web designers alone).
How You Can Use the Internet to Market Your Painting Company
These are some great ideas to use the Internet to generate dozens of hot leads every month.
- Less Is More
Make sure your website is clean, organized and easy to navigate.
- Give Something Away for Free
Have a freebie for prospects who aren’t ready to be sold yet. Not every website visitor will become a client. Some are just “looking around”. Give them something for free, such as a free guide on how to choose the perfect painting company (be completely unbiased) or a presentation featuring some “before and after’s” from your previous clients. This will result in two things: 1) You’ll build trust with your prospects by giving them something of value for free and 2) You’ll get your prospect email address in exchange for the freebie. This will allow you to follow up with them after they leave your site.
- Use Testimonials
Your prospects will always have some reservations about working with you the first time they visit your site. When you meet prospects in person, it’s really easy to overcome their objections. But, when it comes to your website, the best way to overcome objections is to show your prospects that other people just like them had the same reservations they now have, decided to trust your company and now they couldn’t be happier they did. Try to get video testimonials if possible. Otherwise, just a few sentences on why exactly your clients love working with you will be great.
- Have a Blog
Write great home improvement articles and post them to your blog at least every other week. Share this content with your community using Facebook, Twitter and LinkedIn. Also, add a “Share” button to your site so your visitors can share your content with their friends with just one click.
- Increase Your Reach
The more people you reach with your content, the more clients you’ll get. Be proactive about getting more qualified prospects on Twitter, Facebook and LinkedIn.
- Be First on Google
When you search for something on Google, do you click on the first results Google shows you or you go to the 7th page to see the results there? Of course you click on the first results! That’s what your prospects do too when they search for a painting company in your area. So, you need to be on the first page of Google (preferably at the very top of it).
The Million-Dollar Question
Every day, hundreds of prospects are using the Internet to find a painting company in your area. Are they finding you or your competitors?