After you wrap up a dental appointment, what happens? Do they ship you out the door and say, “Hope to see you again someday!”?
Nope. They schedule your next appointment faster than you can rinse and spit.
Read MoreWhile working for my dad’s painting company in San Diego (many, many years ago), I once received an estimate request from a prospect through our website, and noticed that he had an unusual first name. I also noticed that he sent the request through his Blackberry, so I knew he was reasonably tech-savvy.
So, I did what any curious guy would do: I Googled him. And, it turned out he was the former CEO of several large, recognizable companies.
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