When your leads are strong and steady, it’s a good time to think about how your contracting business can pick up more market share.
So, how do you do it?
Read MoreSmall Business Marketing | A David Creation
By mid-March, many of my customers were having record leads and sales coming out of the gloomy winter months. Things were looking up. I had just gotten through months of planning and setting the strategies for my customers and was looking forward to a smooth spring season with lots of leads!
A week prior, I had just returned from New York City visiting A.G. Williams Painting, then spending a little time in Central Park. People asked me if I was concerned about the COVID-19 virus, especially after the risky NYC visit. In all honesty, I wasn’t concerned at all.
The thought of a crisis hadn’t entered my mind.
Read More6 Tips for Making the Most of Your Trade Show Season
Posted by David Chism | Marketing, Marketing Advice, Small Biz Talk, Small Business Solutions | No CommentsTrade shows are a tried-and-true tactic for showcasing what your business can do. There’s also just no substitute for meeting with prospects in person, chatting about their goals, your services, and forging strong connections. You may even be booking appointments right on the spot!
My Resolution? Talk Less, Listen More, and Stay Positive!
Posted by David Chism | Marketing Advice, Small Biz Talk | No CommentsWhile reading the book “Letters to the Church” by Francis Chan over the Christmas holiday season, I was reminded by the author of how easy it is for people (all of us) to be critical. Thanks to the power of digital technology, we can express our opinions more easily today than ever before. Social media in particular makes it a cinch to share a negative review, experience, or opinion for just about all areas of our lives: religion, politics, family, and so forth.
Francis Chan obviously pointed out ways Christians need to really be careful of how they express themselves online and in person.
This is not a book review, but it did make an impact and leave me with this takeaway: be more positive in 2019.
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Eagle Heights, CT – “I don’t like to complain, but this just got out of control,” declares Betty Carbuncle of Eagle Heights. “There’s a certain way we paint in this neighborhood, and it is not like that.” Read More
Millennial Hipster Surprised to Learn He Can’t Paint Remotely
Posted by Adam Zobel | Humor, Small Biz Talk | 2 CommentsAfter receiving his PhD in Arboreal Habitats from a major online university, 31-year-old Asher Flynn of Douglas, OH, was hired by Finishing Touches Painting Company. Read More
Now I get to tell you in this short blog some of the insights of the Amazon.com Brand! Below are some of the things I’ve heard, and you are all right on!
When People Think of Amazon.com These Are The Things That Come To Mind:
- Free Shipping
- Amazon is the biggest rainforest in the world: therefore, Amazon.com wants to (or is) the biggest online shopping company
- They have everything from A to Z (notice the swoosh starting at “A” and pointing to “Z”
- The “.com” means it is online
- The swoosh represents a “Smile” | Customers experience dealing with Amazon.com
- Amazon.com is easy to use, easy to navigate and is just an all around good shopping experience
What do people think when they see or hear your brand name? What makes you different?
A great book to help you understand branding better is “What Is Your BQ” by Sandra Sellani (She is a gifted speaker too!)
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