
Last week I reminded my friends to ask for referrals. It is a simple thing to do but often overlooked. This week, I have yet another simple suggestion:
write a thank you note to a prospect when you get a
“no.” Here is what is going on in my mind and probably yours as well:
“Wait a minute, the guy used another contractor! He told me my price was more than double the other guy! The homeowner was a jerk! If I did that for all the nos I get in a week, that is like 2 hours of writing notes per week. I simply don’t have the time!” blah blah blah! Head Trash! Purely head trash! Why write a note for a job that you lost?
Because no one else does it. You never know if that homeowner or business will use a competitor, have a bad experience and call you back in
6 months or even
6 years! Spend your time doing the things that really matter! If you need help writing your notes, then get help. You know what I don’t like about writing notes? I don’t like looking up the address, hunting for stamps, and walking out to my mailbox! I know! I’m lazy. So, I got help with my problem. My office manager, Kirstie, does that part for me! I write the notes, put it in an envelope, seal it, and hand it off to Kirstie! She does the rest! Write a note and say something like,
“Thanks for allowing me to bid on your project! It was a pleasure to meet you. If you ever need my assistance in the future, please don’t hesitate to contact me.”
About David Chism
David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.