The Benefits of Hiring a Business Coach

Hir­ing a busi­ness con­sul­tant or coach does not mean you are unin­tel­li­gent. Just the oppo­site is true! Any small busi­ness own­er is wise to decide on hir­ing a busi­ness con­sul­tant. As a mar­ket­ing man­ag­er, I come in con­tact with many own­ers who decide against hir­ing a coach. Unfor­tu­nate­ly, a large num­ber of my clients who opt­ed not to work with a busi­ness con­sul­tant active­ly have can­celed their ser­vices with me. This has occurred not because I was falling short in my role as a mar­ket­ing guy. It was relat­ed to three things: 1) They were short on funds. 2) They did­n’t bud­get the time to do what they need to do, 3) They lacked a busi­ness goal or plan. When I work with com­pa­nies who have a busi­ness man­ag­er or coach, they are more orga­nized and take their busi­ness seri­ous­ly. To them it is a busi­ness, not a job.  Hir­ing a busi­ness con­sul­tant will keep you on track. Why did Michael Jor­dan, Tiger Woods, or Pete Sam­pras have a coach? They under­stood the val­ue of becom­ing even bet­ter. Their coach­es observed their tech­niques and pro­vid­ed qual­i­ty feed­back. A busi­ness coach does just that. He will cre­ate a busi­ness plan for you, estab­lish real­is­tic goals, help with per­son­nel issues, finances and bud­get­ing, sales train­ing, mar­ket­ing, help you ​“replace” your­self, and even design an exit strat­e­gy. A busi­ness con­sul­tant can tell you if you can and should hire a mar­ket­ing man­ag­er, such as myself! I typ­i­cal­ly work along side a busi­ness con­sul­tant han­dling the mar­ket­ing sec­tion. I have had the priv­i­lege of work­ing with a num­ber of qual­i­ty busi­ness con­sult­ing firms over the years. I endorse Sum­mit Ser­vices Inc. They work with ser­vice com­pa­nies includ­ing Painters, Remod­el­ers, Elec­tri­cians and Land­scap­ers. They are the most orga­nized and results-dri­ven con­sult­ing firm I know. Bri­an Nolan, Sum­mit’s founder, has done an incred­i­ble job coach­ing some of the best painters in the indus­try. Sum­mit pro­vides month­ly coach­ing calls, webi­na­rs, sales train­ing, mar­ket­ing man­age­ment, field train­ing, account­ing ser­vices, peer to peer net­work­ing, and much more. I was talk­ing to a poten­tial mem­ber of Sum­mit last week and shared with him that some of the most intel­li­gent small busi­ness own­ers I’ve met have a busi­ness coach and/​or are mem­bers of Sum­mit. The point I made to him is, you are NOT a wimp for get­ting out­side help. Some of the great­est busi­ness CEOs, man­agers and pres­i­dents of for­tune 500 com­pa­nies have busi­ness con­sul­tants and coach­es! So, I’d high­ly rec­om­mend a busi­ness coach for your busi­ness. If you are tru­ly seri­ous about run­ning a busi­ness, you need good account­abil­i­ty to stay on track and achieve your goals. I’ve been around small busi­ness­es most of my life and the ones who suc­ceed have a plan and work at it!