The Benefits of Hiring a Business Coach

Posted by David Chism | Mon, Mar 15, 2010

 The Benefits of Hiring a Business Coach
Hir­ing a busi­ness con­sul­tant or coach does not mean you are unin­tel­li­gent. Just the oppo­site is true! Any small busi­ness own­er is wise to decide on hir­ing a busi­ness con­sul­tant. As a mar­ket­ing man­ag­er, I come in con­tact with many own­ers who decide against hir­ing a coach. Unfor­tu­nate­ly, a large num­ber of my clients who opt­ed not to work with a busi­ness con­sul­tant active­ly have can­celed their ser­vices with me. This has occurred not because I was falling short in my role as a mar­ket­ing guy. It was relat­ed to three things: 1) They were short on funds. 2) They did­n’t bud­get the time to do what they need to do, 3) They lacked a busi­ness goal or plan. When I work with com­pa­nies who have a busi­ness man­ag­er or coach, they are more orga­nized and take their busi­ness seri­ous­ly. To them it is a busi­ness, not a job.  Hir­ing a busi­ness con­sul­tant will keep you on track. Why did Michael Jor­dan, Tiger Woods, or Pete Sam­pras have a coach? They under­stood the val­ue of becom­ing even bet­ter. Their coach­es observed their tech­niques and pro­vid­ed qual­i­ty feed­back. A busi­ness coach does just that. He will cre­ate a busi­ness plan for you, estab­lish real­is­tic goals, help with per­son­nel issues, finances and bud­get­ing, sales train­ing, mar­ket­ing, help you replace” your­self, and even design an exit strat­e­gy. A busi­ness con­sul­tant can tell you if you can and should hire a mar­ket­ing man­ag­er, such as myself! I typ­i­cal­ly work along side a busi­ness con­sul­tant han­dling the mar­ket­ing sec­tion. I have had the priv­i­lege of work­ing with a num­ber of qual­i­ty busi­ness con­sult­ing firms over the years. I endorse Sum­mit Ser­vices Inc. They work with ser­vice com­pa­nies includ­ing Painters, Remod­el­ers, Elec­tri­cians and Land­scap­ers. They are the most orga­nized and results-dri­ven con­sult­ing firm I know. Bri­an Nolan, Sum­mit’s founder, has done an incred­i­ble job coach­ing some of the best painters in the indus­try. Sum­mit pro­vides month­ly coach­ing calls, webi­na­rs, sales train­ing, mar­ket­ing man­age­ment, field train­ing, account­ing ser­vices, peer to peer net­work­ing, and much more. I was talk­ing to a poten­tial mem­ber of Sum­mit last week and shared with him that some of the most intel­li­gent small busi­ness own­ers I’ve met have a busi­ness coach and/​or are mem­bers of Sum­mit. The point I made to him is, you are NOT a wimp for get­ting out­side help. Some of the great­est busi­ness CEOs, man­agers and pres­i­dents of for­tune 500 com­pa­nies have busi­ness con­sul­tants and coach­es! So, I’d high­ly rec­om­mend a busi­ness coach for your busi­ness. If you are tru­ly seri­ous about run­ning a busi­ness, you need good account­abil­i­ty to stay on track and achieve your goals. I’ve been around small busi­ness­es most of my life and the ones who suc­ceed have a plan and work at it!

About David Chism

David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.


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