The Twelve Weeks of Christmas Campaign

After many hours of plan­ning and prepa­ra­tion, my Twelve Weeks of Christ­mas cam­paign is under­way! I intro­duced the Twelves Weeks of Christ­mas to a sharp group of paint­ing con­trac­tors last week in San Anto­nio, TX for the semi-annu­al Sum­mit con­fer­ence. I recent­ly joined the Sum­mit Ser­vices Inc. group to offer mar­ket­ing ser­vices to their mem­bers. I am very excit­ed to be work­ing with such an incred­i­ble group of paint com­pa­nies, as they all run a tight ship. They love what they do, and they do a great job serv­ing their clients. I was a paint­ing con­trac­tor mem­ber of Sum­mit for four years and real­ly enjoyed the time. It is a lot of fun being back with them offer­ing mar­ket­ing assis­tance. The Twelve Weeks of Christ­mas is an email cam­paign tar­get­ed to exist­ing clients. The idea is that paint­ing con­trac­tors will use their exist­ing email pro­grams such as iCon­tact, Con­stant Con­tact or Mail Chimp to send out a bi-week­ly email newslet­ter. The email will fea­ture a gift card offer from a major retail chain such as Norstrom, Apple and Amer­i­can Girl. The pur­pose of the cam­paign of course is to get paint­ing clients to paint select areas of their clien­t’s home in time for the hol­i­days and ​“reward­ed” them with a gift card to shop ear­ly! So far, I have around 15 paint­ing com­pa­nies par­tic­i­pat­ing in the pro­gram. Each email is cus­tomized with qual­i­ty text, pho­tos and their com­pa­ny col­ors. We are hop­ing for some great results!