Toro and Social Media Success | Brand Report

Posted by David Chism | Tue, Aug 31, 2010

 Toro and Social Media Success | Brand Report
Take a look at what TORO has done with their Social Media Mar­ket­ing (SMM) by spend­ing time on their YouTube chan­nel. Toro sells all sorts of lawn prod­ucts. Bor­ing eh? Well, they’ve made it not so bor­ing by cre­at­ing inter­est­ing videos that they feel will be well received. So far, they’ve had over 250,000 vis­i­tors watch­ing their short clips. You won’t find a lot of pro­mo­tion­al com­mer­cials. Instead you’ll see how Toro does low bud­get” videos that shows their prod­ucts in action. Con­sumers are tired of com­mer­cial, and TORO under­stands the pow­er of Social Media. That is why they took real life” footage and made believ­able clips. Great job TORO! Painters, Remod­el­ers, Ser­vice com­pa­nies? You call can do the same. Just be your­self. Start a blog. Get a Flip Cam­era or use a Smart­phone and start record­ing some video. If your con­tent and videos are good…people will watch and read. Vis­it the TORO YouTube Channel

About David Chism

David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.


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