Unfiltered Customer Reviews

Show­ing poten­tial cus­tomers a few tes­ti­mo­ni­als dur­ing the sales process has always been a good prac­tice. Many times the nor­mal thing to do is to pick your top 5 to 10 best quotes. Today, how­ev­er, home­own­ers are smarter thanks to the dig­i­tal infor­ma­tion at their fin­ger tips. You’ve got to get a lit­tle more cre­ative. Unfil­tered Reviews My sug­ges­tion is to cre­ate a grow­ing list of real cus­tomer reports and put them into a binder. When you go out on a sales call, bring the binder and orig­i­nals with you. While you do you take-off, let the home­own­er browse through the reports and note cards with­out you around. If you have mul­ti­ple sales peo­ple, pho­to copies are fine. The key is to show a prospect unfil­tered reviews. See what peo­ple real­ly had to say. Tell them the reviews are all there! If your com­pa­ny is rep­utable, (which you must be if you are read­ing this) then you have noth­ing to hide! If you want to get real spe­cif­ic, you can try cat­e­go­riz­ing the tes­ti­mo­ni­als and report cards by types of jobs or loca­tion. So if you are doing an inte­ri­or project, you can have them flip over to the inte­ri­or report cards. This is a great way to see the hand­writ­ten copy of your clients and shows peo­ple that you are a true pro­fes­sion­al. How Are You Doing This Now How do you han­dle tes­ti­mo­ni­als and cus­tomer report cards now? How do you use them to help sell jobs? Do you rely com­plete­ly on online reviews? Love to hear your thoughts.