Unfiltered Customer Reviews

Posted by David Chism | Wed, Mar 21, 2012

Show­ing poten­tial cus­tomers a few tes­ti­mo­ni­als dur­ing the sales process has always been a good prac­tice. Many times the nor­mal thing to do is to pick your top 5 to 10 best quotes. Today, how­ev­er, home­own­ers are smarter thanks to the dig­i­tal infor­ma­tion at their fin­ger tips. You’ve got to get a lit­tle more cre­ative. Unfil­tered Reviews My sug­ges­tion is to cre­ate a grow­ing list of real cus­tomer reports and put them into a binder. When you go out on a sales call, bring the binder and orig­i­nals with you. While you do you take-off, let the home­own­er browse through the reports and note cards with­out you around. If you have mul­ti­ple sales peo­ple, pho­to copies are fine. The key is to show a prospect unfil­tered reviews. See what peo­ple real­ly had to say. Tell them the reviews are all there! If your com­pa­ny is rep­utable, (which you must be if you are read­ing this) then you have noth­ing to hide! If you want to get real spe­cif­ic, you can try cat­e­go­riz­ing the tes­ti­mo­ni­als and report cards by types of jobs or loca­tion. So if you are doing an inte­ri­or project, you can have them flip over to the inte­ri­or report cards. This is a great way to see the hand­writ­ten copy of your clients and shows peo­ple that you are a true pro­fes­sion­al. How Are You Doing This Now How do you han­dle tes­ti­mo­ni­als and cus­tomer report cards now? How do you use them to help sell jobs? Do you rely com­plete­ly on online reviews? Love to hear your thoughts.

About David Chism

David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.


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