Using Text Messages To Get Reviews

Posted by David Chism | Fri, Apr 17, 2020

 Using Text Messages To Get Reviews

I think the days of using stan­dard, tem­plate emails to get reviews from clients are just about over. I say just about” because I know some of you are using this approach with suc­cess, but that suc­cess is mod­er­ate at best. 

In today’s world, most con­sumers are total­ly com­fort­able with hun­dreds (or even thou­sands) of emails piled up in their inbox­es, and your email ask­ing for a review is just going to dis­ap­pear in the heap. 80% of the time, it will nev­er be seen or respond­ed to. 

So, what are your options?

Tex­ting Clients for Reviews: Easy, Quick, and Convenient

I am a huge fan of ask­ing for a review in per­son, but I com­plete­ly under­stand the chal­lenges many of you face in train­ing your field staff to do this. 

My sec­ond favorite approach is to use a skilled office man­ag­er or assis­tant to call cus­tomers direct­ly after a project is fin­ished. This has a fair­ly high suc­cess rate, too. 

If those sys­tems aren’t in place yet, then it’s def­i­nite­ly time to start tex­ting. If done care­ful­ly, SMS (text) mar­ket­ing and com­mu­ni­ca­tion is a fan­tas­tic way to reach your cus­tomers AND get a response. Do it too often and you’ll be ignored, but if you are thought­ful, con­sid­er­ate, and right to the point, it can become a strong com­mu­ni­ca­tion tool. 

But wait! Isn’t tex­ting too personal?

I hear that con­cern a lot, and total­ly under­stand it. In this day and age, how­ev­er, tex­ting is not as inva­sive as you might think. Peo­ple are used to get­ting reminders, con­fir­ma­tions, and noti­fi­ca­tions. A per­son­al­ized, infre­quent text from your busi­ness won’t be offen­sive to the major­i­ty (there will always be a hand­ful who won’t be a fan, but that’s life). 

Tex­ting Tools for Your Con­trac­tor Business

There are a grow­ing num­ber of soft­ware com­pa­nies who offer SMS review services. 

Web­foot Paint­ing, for exam­ple, has a cus­tom plat­form one of their staff mem­bers devel­oped that sends both an email and text when a job is com­plet­ed. They have increased their online reviews by leaps and bounds since they imple­ment­ed the tex­ting fea­ture back in August of 2019 (if you are inter­est­ed in their sys­tem, shoot me an email). 

You can also look into soft­ware like TextMag­ic, Snap21, TextLine, Bright­Lo­cal, Bird­Eye, or Podi­um to name a few that offer SMS reviews.

If you are inter­est­ed in explor­ing more ways your com­pa­ny can increase your num­ber of online reviews, feel free to reach out to me. 

About David Chism

David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.


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