We Only Take VISA
VISA, MasterCard and American Express are the three most widely used Credit Cards, yet most contractors, if they accept credit cards at all, will only accept VISA and MasterCard. Why? Because American Express charges a slightly bigger fee. I know what that feels like, as many of my clients use a credit card to pay me. When I first started in business though, I made the decision to accept credit cards, because I knew that is how most businesses wish to pay their bills. Many homeowners are the same way. So let me encourage you to consider accepting the American Express Card: your customers want you to do so! Many businesses and wealthy homeowners use the American Express and will typically have a handy VISA because they know many businesses only accept VISA.
Good marketing does not just involve creating good advertising pieces, having an attractive website or a nice salesperson. Good marketing involves listening to what your customers wants, and then you, the contractor, meeting those needs. Your customer will never tell you that you should accept the AMEX, but deep down, they are really hoping you will. I use the American Express quite often. I used it for business for a couple years and recently switched back to a VISA card because I got tired of businesses telling me, “No I’m sorry. We only take VISA.” It is actually a little embarrassing. The last thing you want is to make your customers feel uncomfortable. Forget about the Fees! What? You don’t accept any credit cards? Really? It is 2011 folks. You’ve got to accept plastic, my friend. Consumers want to use their credit cards so they can rack up their vacation miles, and you’ve got to help them get those miles! Doing a painting project or a light remodel can sure make getting points or miles easy. Now, there are ways you can ask nicely at times to get a check. Also, you don’t have to advertise all over the place that you accept VISA, MasterCard and (hopefully now) American Express. But always make sure that you remain positive when it comes to talking about money with clients. When you get down to signing a contract, the homeowner may ask, “Oh yeah. Payments. Do you by any chance accept Credit Cards?” You respond with, “Absolutely! We even take American Express!” I’m sure you’ll see a little smile begin to form from your new customer. I’ve sure seen it happen. I’ve even heard them respond with, “Oh good! I may get a free flight out of this paint job!” Wealthy people using their credit card(s) does not mean they can’t afford it. They just are being smart with their money. Feedback How do you make your customers feel comfortable when talking about credit cards? Do you accept American Express? Will you?