What Should You Be Doing with Your Google My Business Page?

Posted by Adam Zobel | Thu, May 24, 2018

 What Should You Be Doing with Your Google My Business Page?
I often hear this ques­tion while work­ing with our clients in the con­tract­ing and paint­ing indus­try: Where should I be post­ing on social media?”  I love this ques­tion, most­ly because it means that the asker knows that every­where” isn’t the right answer. You’ve got to plan your social strat­e­gy based on your tar­get audi­ence, the lev­el of vis­i­bil­i­ty you can expect, and where your cur­rent clients are hang­ing out online. More on that anoth­er time… For now, I want­ed to share a cou­ple quick tips about a resource I hope you ARE using: your Google My Busi­ness page.

What Is Google My Business?

As a quick side note, please don’t con­fuse this with Google+, the for­mer social media plat­form offered by Google (this is no longer around as of the fall of 2018) that has nev­er quite got­ten its wheels 100% off the ground. Google My Busi­ness, on the oth­er hand, is essen­tial­ly a free busi­ness list­ing. Since Google makes the online world go round, and I assume you want to cap­ture online traf­fic, tak­ing advan­tage of this list­ing is real­ly a no-brainer.  When peo­ple look for your busi­ness, they’ll see your list­ing right in their search engine results page (SERP). Below is an exam­ple of what this looks like:  using a google my business page The info on the right side of the screen is the Google My Busi­ness pro­file, offer­ing a lot of help­ful infor­ma­tion to prospec­tive clients, from direc­tions via Google Maps to quick access to your lat­est reviews. 

How Do You Set Up a Google My Busi­ness Profile?

It’s free, it’s quick, and it’s easy. You can find more info from Google itself right here, with a clear Start Now in the top right of the page. Set­ting up your page involves fill­ing out your basic com­pa­ny infor­ma­tion, and ver­i­fy­ing your address to prove your loca­tion (Google will mail you a ver­i­fi­ca­tion post­card with a unique code). Once you have access, sign­ing in will take you to your Dash­board. This con­trol cen­ter allows you to man­age all aspects of your pro­file, review and cre­ate posts, access ana­lyt­ics (if you’re feel­ing tech-savvy!), view and reply to reviews, and more.

How Can You Make the Most of Your Google My Busi­ness Listing?

Here are a few quick and easy tips:
  • Upload pho­tos of your team, your work, and your location
  • Make sure that all your con­tact infor­ma­tion is filled out, mak­ing it easy to get in touch with you
  • Try to build your num­ber of Google reviews! Thank the advo­cates who leave kind feed­back, and pro­fes­sion­al­ly respond to those inevitable haters. Reviews also help build your SEO pow­er (search engine optimization)!
  • Keep your hours of oper­a­tion updat­ed! This is too easy to over­look, but it’s very important.

Ready To Take It To the Next Level? 

Make sure you add a new Google My Busi­ness Post at least once per week. This is an awe­some oppor­tu­ni­ty to share a quick blurb, pho­to, and link, almost like a social media update. You could share a link to a recent blog, share a pho­to from a job­site, spread the word about a spe­cial offer… You name it! Did you see the post on the screen­shot we shared above? Check it out again! marketing tips for contractors These posts DO expire after 7 days — this is Google’s way of mak­ing sure you’re cre­at­ing fresh con­tent. The only excep­tion to this shelf-life is if you cre­ate an Event. In that case, Google pulls your post once the event date has passed. 

Have More Ques­tions About Google My Business?

Let us know! We’re here to help. Until then, keep that pro­file updat­ed, and have fun with it!

About Adam Zobel

Adam came to us with a background in teaching, writing, and a work history that included serving numerous small businesses (including assisting with content writing and marketing efforts). He was a natural fit, and enjoys connecting with our clients, creating unique content that reflects their culture and voice. We keep him busy! Adam handles blogging, email campaigns, website content creation, copywriting for print and promotional materials, social media, letters, mailers, and more. He also does a dynamo impression of Nicolas Cage, but you didn’t hear that from us. Adam lives in New Hampshire with his wife and two boys. He is also a 1st cousin of David’s wife!


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