I often hear this question while working with our clients in the contracting and painting industry: “Where should I be posting on social media?”
I love this question, mostly because it means that the asker knows that “everywhere” isn’t the right answer. You’ve got to plan your social strategy based on your target audience, the level of visibility you can expect, and where your current clients are hanging out online.
More on that another time…
For now, I wanted to share a couple quick tips about a resource I hope you ARE using: your Google My Business page.
What Is Google My Business?
As a quick side note, please don’t confuse this with Google+, the former social media platform offered by Google (this is no longer around as of the fall of 2018) that has never quite gotten its wheels 100% off the ground.
Google My Business, on the other hand, is essentially a free business listing. Since Google makes the online world go round, and I assume you want to capture online traffic, taking advantage of this listing is really a no-brainer.
When people look for your business, they’ll see your listing right in their search engine results page (SERP). Below is an example of what this looks like:
The info on the right side of the screen is the Google My Business profile, offering a lot of helpful information to prospective clients, from directions via Google Maps to quick access to your latest reviews.
How Do You Set Up a Google My Business Profile?
It’s free, it’s quick, and it’s easy. You can find more info from Google itself right here, with a clear Start Now in the top right of the page.
Setting up your page involves filling out your basic company information, and verifying your address to prove your location (Google will mail you a verification postcard with a unique code).
Once you have access, signing in will take you to your Dashboard. This control center allows you to manage all aspects of your profile, review and create posts, access analytics (if you’re feeling tech-savvy!), view and reply to reviews, and more.
How Can You Make the Most of Your Google My Business Listing?
Here are a few quick and easy tips:
- Upload photos of your team, your work, and your location
- Make sure that all your contact information is filled out, making it easy to get in touch with you
- Try to build your number of Google reviews! Thank the advocates who leave kind feedback, and professionally respond to those inevitable haters. Reviews also help build your SEO power (search engine optimization)!
- Keep your hours of operation updated! This is too easy to overlook, but it’s very important.
Ready To Take It To the Next Level?
Make sure you add a new Google My Business Post at least once per week. This is an awesome opportunity to share a quick blurb, photo, and link, almost like a social media update. You could share a link to a recent blog, share a photo from a jobsite, spread the word about a special offer… You name it!
Did you see the post on the screenshot we shared above? Check it out again!
These posts DO expire after 7 days – this is Google’s way of making sure you’re creating fresh content. The only exception to this shelf-life is if you create an Event. In that case, Google pulls your post once the event date has passed.
Have More Questions About Google My Business?
Let us know! We’re here to help.
Until then, keep that profile updated, and have fun with it!