When To Post Yourself On LinkedIn

Are you running a contracting business? If so, and you’re not leveraging LinkedIn to build your brand, you’re missing out on a great opportunity. I strongly recommend dedicating time to enhance your LinkedIn profile and engaging on the platform at least once a week.
When I say you need to devote time to LinkedIn, I don’t mean spending countless hours posting and interacting. I’ve seen business owners achieve success on LinkedIn by investing substantial time themselves, while others share responsibilities with their employees or external firms. This allows for generating quality content in a way that resonates with the owner’s voice, while potentially minimizing their direct involvement. How much time you commit is up to you. However, I’d like to offer some insights into why LinkedIn is valuable and why you, as a business owner, should consider being part of the LinkedIn conversation.
In my experience, my firm has supported companies in their early LinkedIn efforts by creating quality content and even representing the owner in their posts. LinkedIn thrives on personal connections, making engagement on a personal profile more effective than on a business page. When owners don’t wish to engage on LinkedIn directly, we’ve been entrusted to post on their behalf. This approach offers numerous benefits. By finding a skilled content writer and creative team, you can efficiently maintain a presence with minimal direct involvement. This strategy works wonders for audience growth and branding.
Yet, let me highlight the primary reason why your personal engagement matters. There’s immense value when people on LinkedIn recognize that you, the owner, are the one posting and engaging. This could involve sharing videos of yourself discussing your team’s growth or creating content that educates your audience about your team’s fieldwork and services. Matt Callero of Paint Blue, a commercial painting firm in Florida, has aced this approach. Check out his LinkedIn to see what I mean. He’s committed to creating all his LinkedIn posts (for now), spending five days a week generating content and engaging in comments. Despite starting just a year and a half ago, this dedication has led him to win several substantial projects.
If creating posts or being on camera isn’t your forte, you can still make an impact by reading others’ content and offering genuine and insightful comments. Focus on authentic responses, rather than selling your services. Sometimes, a thoughtful piece of advice or a word of praise goes a long way.
I guarantee that by embracing LinkedIn and unleashing its potential, you’ll reap substantial rewards. So, stop hesitating and start making the most of this powerful social media tool!