When To Post Yourself On LinkedIn

Posted by David Chism | Wed, Aug 30, 2023

 When To Post Yourself On LinkedIn

Are you run­ning a con­tract­ing busi­ness? If so, and you’re not lever­ag­ing LinkedIn to build your brand, you’re miss­ing out on a great oppor­tu­ni­ty. I strong­ly rec­om­mend ded­i­cat­ing time to enhance your LinkedIn pro­file and engag­ing on the plat­form at least once a week.

When I say you need to devote time to LinkedIn, I don’t mean spend­ing count­less hours post­ing and inter­act­ing. I’ve seen busi­ness own­ers achieve suc­cess on LinkedIn by invest­ing sub­stan­tial time them­selves, while oth­ers share respon­si­bil­i­ties with their employ­ees or exter­nal firms. This allows for gen­er­at­ing qual­i­ty con­tent in a way that res­onates with the own­er’s voice, while poten­tial­ly min­i­miz­ing their direct involve­ment. How much time you com­mit is up to you. How­ev­er, I’d like to offer some insights into why LinkedIn is valu­able and why you, as a busi­ness own­er, should con­sid­er being part of the LinkedIn conversation.

In my expe­ri­ence, my firm has sup­port­ed com­pa­nies in their ear­ly LinkedIn efforts by cre­at­ing qual­i­ty con­tent and even rep­re­sent­ing the own­er in their posts. LinkedIn thrives on per­son­al con­nec­tions, mak­ing engage­ment on a per­son­al pro­file more effec­tive than on a busi­ness page. When own­ers don’t wish to engage on LinkedIn direct­ly, we’ve been entrust­ed to post on their behalf. This approach offers numer­ous ben­e­fits. By find­ing a skilled con­tent writer and cre­ative team, you can effi­cient­ly main­tain a pres­ence with min­i­mal direct involve­ment. This strat­e­gy works won­ders for audi­ence growth and branding.

Yet, let me high­light the pri­ma­ry rea­son why your per­son­al engage­ment mat­ters. There’s immense val­ue when peo­ple on LinkedIn rec­og­nize that you, the own­er, are the one post­ing and engag­ing. This could involve shar­ing videos of your­self dis­cussing your team’s growth or cre­at­ing con­tent that edu­cates your audi­ence about your team’s field­work and ser­vices. Matt Callero of Paint Blue, a com­mer­cial paint­ing firm in Flori­da, has aced this approach. Check out his LinkedIn to see what I mean. He’s com­mit­ted to cre­at­ing all his LinkedIn posts (for now), spend­ing five days a week gen­er­at­ing con­tent and engag­ing in com­ments. Despite start­ing just a year and a half ago, this ded­i­ca­tion has led him to win sev­er­al sub­stan­tial projects.

If cre­at­ing posts or being on cam­era isn’t your forte, you can still make an impact by read­ing oth­ers’ con­tent and offer­ing gen­uine and insight­ful com­ments. Focus on authen­tic respons­es, rather than sell­ing your ser­vices. Some­times, a thought­ful piece of advice or a word of praise goes a long way.

I guar­an­tee that by embrac­ing LinkedIn and unleash­ing its poten­tial, you’ll reap sub­stan­tial rewards. So, stop hes­i­tat­ing and start mak­ing the most of this pow­er­ful social media tool!

About David Chism

David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.


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