When Trying To Connect On LinkedIn, Don't Do This...

Posted by David Chism | Tue, Jul 19, 2016

 When Trying To Connect On LinkedIn, Don't Do This...
Dear LinkedIn Con­nec­tion, I received your request to con­nect with me here on LinkedIn. I nor­mal­ly review each request before approv­ing the con­nec­tion. My first few years on LinkedIn, I thought it was best prac­tice to con­nect with as many peo­ple as pos­si­ble. It seemed as though the aggres­sive LinkedIn users were doing the same thing. Why not fol­low best prac­tices”, eh? Per­haps that was an okay tech­nique ear­ly on. It at least made my pro­file look more impressive! How­ev­er, I have a slight­ly dif­fer­ent strat­e­gy now when I choose to accept a con­nec­tion and if I will begin to engage and reach out. I real­ize that it is not about how many con­nec­tions I have, but how like­ly I am will­ing to engage and fol­low them. Not every­one on LinkedIn is a good fit for me. For exam­ple, they may not find my updates help­ful. So, I do not accept all con­nec­tions any­more. I want to see if I know the per­son or I try to find out why the per­son wants to con­nect. Nor­mal­ly, I am still not all that picky and I still accept a lot of invi­ta­tions. [cap­tion id=“attachment_3165” align=“alignright” width=“300”]LinkedIn-No-Nos Email Example[/caption] Yet there is one thing that I use to deter­mine if I will keep a con­tact in my con­nec­tions. It is a pret­ty sim­ple rule I now fol­low. Upon accept­ing the invi­ta­tion, if the con­tact then sends me a direct mes­sage (pri­vate) with a canned email want­i­ng to reach out and get togeth­er to dis­cuss their ser­vices, I will not respond and will remove this per­son imme­di­ate­ly from my connections.  I know you are eager to build your con­nec­tions and make more sales. How­ev­er, it is very annoy­ing to receive a canned mes­sage that is try­ing real­ly hard to either make a sale or con­nect fur­ther. We just met! Give it a lit­tle time! If you real­ly want to meet with me and think we are a good fit, get to know me by fol­low­ing some of my posts. Also, allow me the time to do the same. Show me, by your LinkedIn updates, what it is you do: show me the val­ue! When I get a mes­sage 2 min­utes lat­er thank­ing me for accept­ing your invi­ta­tion and want­i­ng to get togeth­er, I lose all inter­est in con­nect­ing with you. Maybe the com­pa­ny you work for has told you this is your job to con­nect with as many peo­ple on LinkedIn as pos­si­ble and cut/​paste a sales mes­sage to each and every­one! It is a bad strat­e­gy in my opin­ion. I am sure you’ll find a few folks that will want to get togeth­er, but I hope you’ll con­sid­er a more per­son­al approach. I wish you all the best! David P.S. I’d love to give you a sec­ond chance. I already delet­ed you from my con­nec­tions. Yet per­haps you can start over again by giv­ing me a good rea­son to con­nect. Start with cre­at­ing val­ue with your LinkedIn updates.

About David Chism

David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.


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