Where a Small Business Should Advertise on the Internet
Instead of spending your online advertising dollars on big sites like the Yellow Pages, a local News station and so on, look for popular blogs written primarily by stay at home moms. Thousands of moms are getting connected these days by writing blogs and using Twitter to promote their blogs. Spend some time looking at who follows these blogs and determine if it is a good place for you to place an ad. I think you’ll find a very loyal audience. I’d suggest not only a small ad but also asking if you can be a guest blogger too. So stop spending money on the big guys and go to a more targeted audience. Just make sure that when you place an ad that the majority of the subscribers, followers and visitors are local to you…not nationwide. Nationwide does not mean you should not place an ad, but just don’t spend too much. Here are a few examples of what I mean: 1. Example 1 2. Example 2 3. Example 3
About David Chism
David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.
