Where a Small Business Should Advertise on the Internet

Posted by David Chism | Wed, Oct 27, 2010

 Where a Small Business Should Advertise on the Internet
Instead of spend­ing your online adver­tis­ing dol­lars on big sites like the Yel­low Pages, a local News sta­tion and so on, look for pop­u­lar blogs writ­ten pri­mar­i­ly by stay at home moms. Thou­sands of moms are get­ting con­nect­ed these days by writ­ing blogs and using Twit­ter to pro­mote their blogs. Spend some time look­ing at who fol­lows these blogs and deter­mine if it is a good place for you to place an ad. I think you’ll find a very loy­al audi­ence. I’d sug­gest not only a small ad but also ask­ing if you can be a guest blog­ger too. So stop spend­ing mon­ey on the big guys and go to a more tar­get­ed audi­ence. Just make sure that when you place an ad that the major­i­ty of the sub­scribers, fol­low­ers and vis­i­tors are local to you…not nation­wide. Nation­wide does not mean you should not place an ad, but just don’t spend too much. Here are a few exam­ples of what I mean: 1. Exam­ple 1 2. Exam­ple 2 3. Exam­ple 3

About David Chism

David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.


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