Why Is There a Butterfly on My Logo

My spe­cial­ty is mar­ket­ing and cre­ative work for ser­vice busi­ness­es, espe­cial­ly painters and con­trac­tors. When you think of a ser­vice com­pa­ny or a con­trac­tor, you don’t typ­i­cal­ly think of a but­ter­fly! So why do I have a but­ter­fly on my logo? A but­ter­fly is a very inter­est­ing crea­ture. It is a great exam­ple of cre­ativ­i­ty in my opin­ion. It does not start as a beau­ti­ful but­ter­fly. Instead, it starts out life as an ugly cater­pil­lar. It goes through life eat­ing the same thing day after day: life is bor­ing and dull. How­ev­er, once it is time to enter the cocoon, it is ready for change. God, with his amaz­ing cre­ative hand, trans­forms that tiny and weird look­ing cater­pil­lar in to a col­or­ful and ele­gant-look­ing but­ter­fly in a few weeks. The once ugly crea­ture now brings smiles to just about every­one who sees it flut­ter­ing around. Most small busi­ness con­trac­tors and ser­vices com­pa­nies typ­i­cal­ly lack cre­ativ­i­ty or the desire to change. They are stuck doing the same thing day after day, and they think of their busi­ness as just a job. They can­not imag­ine the pos­si­bil­i­ties that come from step­ping out­side their com­fort zone to be cre­ative. I believe that with a lit­tle help and guid­ance, I can take a small busi­ness stuck in a rut, and help them orga­nize their mar­ket­ing so that it is cre­ative and suc­cess­ful! My goal is to put a smile on a busi­ness own­er’s face that will not go away.