Why Is There a Butterfly on My Logo

Posted by David Chism | Wed, Jul 8, 2009

 Why Is There a Butterfly on My Logo
Blog_ButterfliesMy spe­cial­ty is mar­ket­ing and cre­ative work for ser­vice busi­ness­es, espe­cial­ly painters and con­trac­tors. When you think of a ser­vice com­pa­ny or a con­trac­tor, you don’t typ­i­cal­ly think of a but­ter­fly! So why do I have a but­ter­fly on my logo? A but­ter­fly is a very inter­est­ing crea­ture. It is a great exam­ple of cre­ativ­i­ty in my opin­ion. It does not start as a beau­ti­ful but­ter­fly. Instead, it starts out life as an ugly cater­pil­lar. It goes through life eat­ing the same thing day after day: life is bor­ing and dull. How­ev­er, once it is time to enter the cocoon, it is ready for change. God, with his amaz­ing cre­ative hand, trans­forms that tiny and weird look­ing cater­pil­lar in to a col­or­ful and ele­gant-look­ing but­ter­fly in a few weeks. The once ugly crea­ture now brings smiles to just about every­one who sees it flut­ter­ing around. Most small busi­ness con­trac­tors and ser­vices com­pa­nies typ­i­cal­ly lack cre­ativ­i­ty or the desire to change. They are stuck doing the same thing day after day, and they think of their busi­ness as just a job. They can­not imag­ine the pos­si­bil­i­ties that come from step­ping out­side their com­fort zone to be cre­ative. I believe that with a lit­tle help and guid­ance, I can take a small busi­ness stuck in a rut, and help them orga­nize their mar­ket­ing so that it is cre­ative and suc­cess­ful! My goal is to put a smile on a busi­ness own­er’s face that will not go away.

About David Chism

David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.


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