Why Should You Hire a Marketing Manager or Coach

Why should you con­sid­er out­sourc­ing your mar­ket­ing depart­ment to a guy like me? Why pay a few hun­dred a month when you could be spend­ing that hard earned cash on adver­tis­ing to get the phone to ring? Why do I do what I do? Before I answer that ques­tion, let me share with you a sce­nario of the typ­i­cal small busi­ness own­er and see if it sounds famil­iar. The own­er of a small roof­ing busi­ness wants to grow to a half mil­lion dol­lar com­pa­ny in 1 year. He is cur­rent­ly doing $300,000 and decides to ​“do” some mar­ket­ing. He reads a cou­ple of arti­cles, maybe a book or two and asks a few oth­er small busi­ness own­ers what they spend on mar­ket­ing. He ends up with the mag­i­cal per­cent­age of 7%! If he spends 7%, he is bound for suc­cess! He says to him­self, ​“I’ll bud­get $35,000, cre­ate a nice ad for the phone­book, build a killer web­site, dust off my old busi­ness cards, print a few door hang­ers and I’ll be on my way towards the big $500,000 mark in no time!” After a a month or two, he real­izes he still has no web­site, his full page ad in the phone­book is not get­ting him the leads the sales­man promised him and he has not had the time to put a sin­gle door hang­er on some­one’s lucky door knob. Why did this hap­pen? He final­ly comes to the con­clu­sion that he 1) Does not have the time to adver­tise. 2) He real­ly is not sure how to adver­tise to get the right results. 3) There is no sil­ver bul­let. The roof­ing own­er then decides that his first plan did not work well enough and what he needs is to try oth­er mar­ket­ing ideas: Google Adwords, Face­book, and a mail­ing cam­paign! Sound fami­lar? Most small busi­ness own­ers don’t have the time to plan and car­ry out an effec­tive mar­ket­ing plan. They also need help decid­ing on what types of mar­ket­ing they should be doing for their busi­ness. A mar­ket­ing man­ag­er can ask the cru­cial ques­tions before decid­ing on a par­tic­u­lar direc­tion. For exam­ple, a mar­ket­ing man­ag­er can inter­view the phone­book com­pa­ny and report back to the own­er (you) with his or her thoughts on whether adver­tis­ing in the book is a good idea. A mar­ket­ing man­ag­er can orga­nize your mar­ket­ing depart­ment so that it is effi­cient, effec­tive and con­sis­tent. You will avoid waste­ful spend­ing by hav­ing a pro­fes­sion­al man­ag­ing your mar­ket­ing. Final­ly, a mar­ket­ing man­ag­er keeps you focused and on tar­get. You will have more time to invest on oth­er areas of your busi­ness and know that mar­ket­ing is on the right track. Hir­ing a mar­ket­ing man­ag­er is an invest­ment. How­ev­er, a good man­ag­er and coach will make sure you have a good ROI. He will make sure you spend your mar­ket­ing dol­lars wise­ly instead of spend­ing here and there and hope for good results. So, if you find your­self sec­ond guess­ing your mar­ket­ing deci­sions or frankly don’t have the time to work on a con­sis­tent and focused plan, you real­ly will enjoy work­ing with a mar­ket­ing manager!