Why Should You Hire a Marketing Manager or Coach

Posted by David Chism | Fri, Dec 18, 2009

Why should you con­sid­er out­sourc­ing your mar­ket­ing depart­ment to a guy like me? Why pay a few hun­dred a month when you could be spend­ing that hard earned cash on adver­tis­ing to get the phone to ring? Why do I do what I do? Before I answer that ques­tion, let me share with you a sce­nario of the typ­i­cal small busi­ness own­er and see if it sounds famil­iar. The own­er of a small roof­ing busi­ness wants to grow to a half mil­lion dol­lar com­pa­ny in 1 year. He is cur­rent­ly doing $300,000 and decides to do” some mar­ket­ing. He reads a cou­ple of arti­cles, maybe a book or two and asks a few oth­er small busi­ness own­ers what they spend on mar­ket­ing. He ends up with the mag­i­cal per­cent­age of 7%! If he spends 7%, he is bound for suc­cess! He says to him­self, I’ll bud­get $35,000, cre­ate a nice ad for the phone­book, build a killer web­site, dust off my old busi­ness cards, print a few door hang­ers and I’ll be on my way towards the big $500,000 mark in no time!” After a a month or two, he real­izes he still has no web­site, his full page ad in the phone­book is not get­ting him the leads the sales­man promised him and he has not had the time to put a sin­gle door hang­er on some­one’s lucky door knob. Why did this hap­pen? He final­ly comes to the con­clu­sion that he 1) Does not have the time to adver­tise. 2) He real­ly is not sure how to adver­tise to get the right results. 3) There is no sil­ver bul­let. The roof­ing own­er then decides that his first plan did not work well enough and what he needs is to try oth­er mar­ket­ing ideas: Google Adwords, Face­book, and a mail­ing cam­paign! Sound fami­lar? Most small busi­ness own­ers don’t have the time to plan and car­ry out an effec­tive mar­ket­ing plan. They also need help decid­ing on what types of mar­ket­ing they should be doing for their busi­ness. A mar­ket­ing man­ag­er can ask the cru­cial ques­tions before decid­ing on a par­tic­u­lar direc­tion. For exam­ple, a mar­ket­ing man­ag­er can inter­view the phone­book com­pa­ny and report back to the own­er (you) with his or her thoughts on whether adver­tis­ing in the book is a good idea. A mar­ket­ing man­ag­er can orga­nize your mar­ket­ing depart­ment so that it is effi­cient, effec­tive and con­sis­tent. You will avoid waste­ful spend­ing by hav­ing a pro­fes­sion­al man­ag­ing your mar­ket­ing. Final­ly, a mar­ket­ing man­ag­er keeps you focused and on tar­get. You will have more time to invest on oth­er areas of your busi­ness and know that mar­ket­ing is on the right track. Hir­ing a mar­ket­ing man­ag­er is an invest­ment. How­ev­er, a good man­ag­er and coach will make sure you have a good ROI. He will make sure you spend your mar­ket­ing dol­lars wise­ly instead of spend­ing here and there and hope for good results. So, if you find your­self sec­ond guess­ing your mar­ket­ing deci­sions or frankly don’t have the time to work on a con­sis­tent and focused plan, you real­ly will enjoy work­ing with a mar­ket­ing manager!

About David Chism

David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.


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