Women in the Trades: Celebrate Your Diverse Workforce!

Posted by David Chism | Wed, Apr 24, 2019

 Women in the Trades: Celebrate Your Diverse Workforce!

In broad terms, there is a crit­i­cal hir­ing short­age in the trades. Many of my clients are hold­ing job fairs, mak­ing huge social media pushes/​promotions, offer­ing incen­tives and sign­ing bonus­es, and more, all try­ing to cre­ative­ly draw new hires in their door.

Oth­ers have devel­oped their own train­ing acad­e­mies, putting will­ing team mem­bers on a clear track that leads from gen­er­al laborer/​apprentice to crew leader, often­times with the poten­tial to make a real­ly, real­ly good liv­ing. We’re talk­ing health ben­e­fits, retire­ment, paid time off, etc…

The stig­ma that can go along with work­ing in the trades is being bro­ken down, but a lit­tle too slow­ly (in my opin­ion). Peo­ple need to see that these are AWE­SOME career oppor­tu­ni­ties that offer more sta­bil­i­ty and earn­ing poten­tial than many col­lege grad­u­ates can claim.

women house painters

If we whit­tle this stig­ma down a bit more, we uncov­er anoth­er unfor­tu­nate stereo­type: trades are pri­mar­i­ly for men. 

This prob­lem is per­pet­u­at­ed by the fact that most home improve­ment hir­ing and social media posts tend to focus heav­i­ly on men doing the work. That makes a lot of sense from a tra­di­tion­al stand­point — the con­struc­tion indus­try has been pre­dom­i­nant­ly a male labor force for centuries. 

But times are changing!

We need to cel­e­brate the trades dif­fer­ent­ly than we have before, and cel­e­brate the fact that more and more women are join­ing the ranks. 

So, What Can YOU Do?

Don’t just show­case your projects on social media — show­case your TEAM. Show all the diverse peo­ple who are work­ing hard in your indus­try, build­ing a fan­tas­tic career and life while gain­ing mar­ketable, in-demand skills. 

Let’s make the trades some­thing to celebrate!

About David Chism

David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.


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