Wrap Up Your 2014 Marketing Budgets & Calendars

Posted by David Chism | Tue, Dec 3, 2013

This is just a quick reminder to begin the final plan­ning for 2014 if you have not already begun. I did a lot of plan­ning meet­ings in Novem­ber with clients and have just a few more to wrap up by the 13th. All my clients did not cre­ate a set in stone” mar­ket­ing bud­get. They are work­ing bud­gets with room for changes and tweaks as we move through 2014. The goal real­ly is to have a real­is­tic bud­get of how you will spend your mar­ket­ing dol­lars based on sev­er­al fac­tors. Many will look at 2013 actu­al dol­lars spent, total leads that came through the door and the 2013 rev­enue. They will then make 2014 bud­get changes based on stay­ing the same or grow­ing their busi­ness. Once the bud­get is set, then we begin cre­at­ing a mar­ket­ing cal­en­dar of events with time­lines, who does what, when the task are do, etc. This helps to make sure that every­thing we need to do for each mar­ket­ing activ­i­ty gets done. We do this for cre­at­ing copy for an ad, blog writ­ing, com­mu­ni­ty events and much more. A mar­ket­ing bud­get and plan will not be all that help­ful unless you have the rest of your busi­ness goals and objec­tives run­ning smooth­ly as well. If you need assis­tance with busi­ness plan­ning or coach­ing, please look at con­tact­ing and work­ing with Sum­mit Ser­vices. They also pro­vide sev­er­al oth­er key ser­vices that might be of inter­est: call cen­ter, book­keep­ing and recruiting.

About David Chism

David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.


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