Wrap Up Your 2014 Marketing Budgets & Calendars

This is just a quick reminder to begin the final plan­ning for 2014 if you have not already begun. I did a lot of plan­ning meet­ings in Novem­ber with clients and have just a few more to wrap up by the 13^th. All my clients did not cre­ate a ​“set in stone” mar­ket­ing bud­get. They are work­ing bud­gets with room for changes and tweaks as we move through 2014. The goal real­ly is to have a real­is­tic bud­get of how you will spend your mar­ket­ing dol­lars based on sev­er­al fac­tors. Many will look at 2013 actu­al dol­lars spent, total leads that came through the door and the 2013 rev­enue. They will then make 2014 bud­get changes based on stay­ing the same or grow­ing their busi­ness. Once the bud­get is set, then we begin cre­at­ing a mar­ket­ing cal­en­dar of events with time­lines, who does what, when the task are do, etc. This helps to make sure that every­thing we need to do for each mar­ket­ing activ­i­ty gets done. We do this for cre­at­ing copy for an ad, blog writ­ing, com­mu­ni­ty events and much more. A mar­ket­ing bud­get and plan will not be all that help­ful unless you have the rest of your busi­ness goals and objec­tives run­ning smooth­ly as well. If you need assis­tance with busi­ness plan­ning or coach­ing, please look at con­tact­ing and work­ing with Sum­mit Ser­vices. They also pro­vide sev­er­al oth­er key ser­vices that might be of inter­est: call cen­ter, book­keep­ing and recruiting.