Writing Before and After Blogs

Posted by David Chism | Tue, Dec 13, 2011

 Writing Before and After Blogs
I’ve heard these state­ments numer­ous times, I am not sure what to write about!” or, I may run out of ideas.” and even Nobody wants to read about paint­ing!” What is my response to these com­ments? Head trash!” It is head trash. Now I doubt most of your cus­tomers or the gen­er­al web vis­i­tors will be sign­ing up to read your week­ly blog post, but I can guar­an­tee they are read­ing good con­tent online and research­ing answers to their home improve­ment ques­tions. So get rid of the head trash and start writ­ing. Use good con­tent and answer ques­tions to your audi­ence. Don’t wor­ry about how many peo­ple sub­scribe or com­ment. Writ­ing before and after blogs is prob­a­bly the eas­i­est way to start blog­ging if you don’t know what to write about or where to begin. You have a very visu­al busi­ness. Your cus­tomers want to see the work before it began and what it looks like when fin­ished. Mrs. Franklin wants to know what her neigh­bor Beth chose for her din­ing room walls or what type of coun­ter­top she select­ed for her kitchen remod­el. This is the per­fect oppor­tu­ni­ty to write up your sto­ry. Talk about the project, the loca­tion (key­words), what the cus­tomer had in mind, how the project went, mate­ri­als used, col­ors select­ed and much more. End with a quote from the client (or a video). Take the blog, once it is post­ed and sub­mit it to your Face­book or Google + pages (if you decide to use those chan­nels). We live in an age of infor­ma­tion. Peo­ple want to know some­thing? They look it up online. Be the place that they come to find the answers and get inspired. Have you seen suc­cess writ­ing blogs? A great fol­low up is to read Mar­cus Sheri­dan’s post on a sim­i­lar sub­ject, Why Face­book and Twit­ter Don’t Mean a Dang Thing for Online Suc­cess for Some Industries”

About David Chism

David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.


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