Writing Before and After Blogs

I’ve heard these state­ments numer­ous times, ​“I am not sure what to write about!” or, ​“I may run out of ideas.” and even ​“Nobody wants to read about paint­ing!” What is my response to these com­ments? ​“Head trash!” It is head trash. Now I doubt most of your cus­tomers or the gen­er­al web vis­i­tors will be sign­ing up to read your week­ly blog post, but I can guar­an­tee they are read­ing good con­tent online and research­ing answers to their home improve­ment ques­tions. So get rid of the head trash and start writ­ing. Use good con­tent and answer ques­tions to your audi­ence. Don’t wor­ry about how many peo­ple sub­scribe or com­ment. Writ­ing before and after blogs is prob­a­bly the eas­i­est way to start blog­ging if you don’t know what to write about or where to begin. You have a very visu­al busi­ness. Your cus­tomers want to see the work before it began and what it looks like when fin­ished. Mrs. Franklin wants to know what her neigh­bor Beth chose for her din­ing room walls or what type of coun­ter­top she select­ed for her kitchen remod­el. This is the per­fect oppor­tu­ni­ty to write up your sto­ry. Talk about the project, the loca­tion (key­words), what the cus­tomer had in mind, how the project went, mate­ri­als used, col­ors select­ed and much more. End with a quote from the client (or a video). Take the blog, once it is post­ed and sub­mit it to your Face­book or Google + pages (if you decide to use those chan­nels). We live in an age of infor­ma­tion. Peo­ple want to know some­thing? They look it up online. Be the place that they come to find the answers and get inspired. Have you seen suc­cess writ­ing blogs? A great fol­low up is to read Mar­cus Sheri­dan’s post on a sim­i­lar sub­ject, Why Face­book and Twit­ter Don’t Mean a Dang Thing for Online Suc­cess for Some Industries”