Your Quick Marketing Checklist! Easy, but Important

Posted by David Chism | Thu, Nov 17, 2022

 Your Quick Marketing Checklist! Easy, but Important

We recent­ly shared a hand­ful of key ways you can help your con­tract­ing busi­ness sur­vive (and thrive!) in these tur­bu­lent times. If you missed it, check it out here.

Today, we have a super quick and easy check­list for you. Run through these items and make sure your efforts are fir­ing on all cylin­ders, and that no tech­no­log­i­cal break­downs are cost­ing you leads. Lit­tle things can make a big dif­fer­ence and you can’t afford a missed opportunity.

#1: Check your web­site
Doesn’t get much eas­i­er than this! Click through your site on your phone and desk­top, ensur­ing that pages work, there are no bro­ken links, nav­i­ga­tion is in order, etc. Just a top-lev­el well­ness check.

#2: Check your web forms
You know those Con­tact us!” forms on your web­site or land­ing pages? It’s real­ly smart to peri­od­i­cal­ly test them out. Do they work, are they easy to use, and is the lead going to the right per­son on your team?

#3: Check your phone num­bers
Call your own busi­ness! Do your num­bers work? How about your voice­mail? And as a quick addi­tion­al tip, do every­thing in your pow­er to avoid phone trees.” This day and age espe­cial­ly, peo­ple want to talk with a real, live per­son right away. Long menus and option lists are a major turnoff.

#4: Check your inte­gra­tions and soft­ware
Do you use any third-par­ty soft­ware or tools to help relay data? Take a moment and con­firm every­thing is work­ing and get­ting to the right per­son. A break­down in the sys­tem isn’t always easy to catch right away and can cause a seri­ous problem.

#5: Check your social media mes­sages
When was the last time you checked your Face­book or Insta­gram inbox? Peo­ple send mes­sages via social media quite a bit, and they expect a reply. If you don’t have a ded­i­cat­ed social media man­ag­er, you can at least make sure that some­one on your office team knows they’re respon­si­ble for check­ing mes­sages a few times per week (if not every day).

What’s the take­away?
Your con­tract­ing busi­ness has a lot of mov­ing parts — we total­ly get it. But lit­tle loose ends can add up to a lot of missed oppor­tu­ni­ties. Expe­ri­ence has also shown us that peo­ple are quick to assume that some­one else is check­ing or watch­ing for these com­mon issues. It’s so worth­while to clar­i­fy the roles and responsibilities!

Have more ques­tions? Con­tact us! We’re here to help.

About David Chism

David Chism started his business out of a passion for helping small contracting businesses grow, be more profitable and become better known to their target clients. One lifelong hobby of David is using techie gadgets. So this blog is a place where he writes about technology, marketing ideas, just for fun (humor), personal thoughts on small business and more.

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