Your Quick Marketing Checklist! Easy, but Important

We recent­ly shared a hand­ful of key ways you can help your con­tract­ing busi­ness sur­vive (and thrive!) in these tur­bu­lent times. If you missed it, check it out here.

Today, we have a super quick and easy check­list for you. Run through these items and make sure your efforts are fir­ing on all cylin­ders, and that no tech­no­log­i­cal break­downs are cost­ing you leads. Lit­tle things can make a big dif­fer­ence and you can’t afford a missed opportunity.

#1: Check your web­site
Doesn’t get much eas­i­er than this! Click through your site on your phone and desk­top, ensur­ing that pages work, there are no bro­ken links, nav­i­ga­tion is in order, etc. Just a top-lev­el well­ness check.

#2: Check your web forms
You know those ​“Con­tact us!” forms on your web­site or land­ing pages? It’s real­ly smart to peri­od­i­cal­ly test them out. Do they work, are they easy to use, and is the lead going to the right per­son on your team?

#3: Check your phone num­bers
Call your own busi­ness! Do your num­bers work? How about your voice­mail? And as a quick addi­tion­al tip, do every­thing in your pow­er to avoid ​“phone trees.” This day and age espe­cial­ly, peo­ple want to talk with a real, live per­son right away. Long menus and option lists are a major turnoff.

#4: Check your inte­gra­tions and soft­ware
Do you use any third-par­ty soft­ware or tools to help relay data? Take a moment and con­firm every­thing is work­ing and get­ting to the right per­son. A break­down in the sys­tem isn’t always easy to catch right away and can cause a seri­ous problem.

#5: Check your social media mes­sages
When was the last time you checked your Face­book or Insta­gram inbox? Peo­ple send mes­sages via social media quite a bit, and they expect a reply. If you don’t have a ded­i­cat­ed social media man­ag­er, you can at least make sure that some­one on your office team knows they’re respon­si­ble for check­ing mes­sages a few times per week (if not every day).

What’s the take­away?
Your con­tract­ing busi­ness has a lot of mov­ing parts — we total­ly get it. But lit­tle loose ends can add up to a lot of missed oppor­tu­ni­ties. Expe­ri­ence has also shown us that peo­ple are quick to assume that some­one else is check­ing or watch­ing for these com­mon issues. It’s so worth­while to clar­i­fy the roles and responsibilities!

Have more ques­tions? Con­tact us! We’re here to help.